SANTA CRUZ, Calif.--(BUSINESS WIRE)--Zero Motorcycles, the worldwide leader in electric motorcycles and powertrains, today announced a permanent reduction in the Manufacturer Suggested Retail Price (MSRP) across all MY23 and MY22 units sold in North America. The new pricing applies to all remaining inventories and brings electric motorcycles within reach for more riders than ever before.
“This MSRP reduction is another example of how Zero Motorcycles continues to lead the charge,” said Mike Cunningham, Zero Motorcycles VP of Sales. “It enables Zero to leverage its scale and manufacturing efficiency to make EV motorcycles accessible to a greater number of riders as demand increases and the industry continues to evolve.”
A detailed list of the updated MSRPs is available below. All reduced MSRPs will be published on the Zero Motorcycles website and in other publications.
MY23 MSRP Price Reductions:
Model Year |
Model |
Amount of Reduction |
MSRP after Reduction |
2023 |
23MY FX NA INTEGRATED ZF7.2 BLACK-GRAY |
$1,000 |
$11,995 |
2023 |
23MY FXE NA INTEGRATED ZF7.2 JET BLACK-GRAY |
$1,000 |
$11,995 |
2023 |
23MY FST ADVENTURE DSR/X NA ZF17.3 |
$4,500 |
$19,995 |
2023 |
23MY FST STREET SR/F NA ZF17.3 JET BLACK-GOLD |
$4,000 |
$19,795 |
2023 |
23MY FST STREET SR/S NA ZF17.3 ASPHALT-CYAN |
$4,000 |
$19,995 |
2023 |
23MY FST STREET SR NA ZF15.6+ THERMAL-BLACK |
$3,000 |
$16,995 |
2023 |
23MY SDS DS NA ZF7.2 QUICKSAND |
$1,250 |
$11,745 |
2023 |
23MY SDS S NA ZF7.2 TWILIGHT |
$1,250 |
$11,745 |
2023 |
23MY SDS DSR NA ZF14.4 BLACK |
$3,000 |
$14,995 |
MY22 MSRP Price Reductions:
Model Year |
Model |
Amount of Reduction |
MSRP after Reduction |
2022 |
22MY FX NA INTEGRATED ZF7.2 DUNE |
$1,000 |
$10,995 |
2022 |
22MY FXE NA INTEGRATED ZF7.2 |
$1,000 |
$11,195 |
2022 |
22MY SR/F NA ZF15.6+ RED-CORAL PREMIUM |
$4,000 |
$18,195 |
2022 |
22MY SR/S NA ZF15.6+ AILERON-BLACK PREMIUM |
$4,000 |
$18,695 |
2022 |
22MY SR NA ZF14.4+ GRAPHITE-RED |
$3,000 |
$15,595 |
2022 |
22MY S NA ZF7.2 TWILIGHT |
$1,250 |
$10,345 |
2022 |
22MY DS NA ZF7.2 QUICKSAND |
$1,250 |
$10,345 |
2022 |
22MY DSR NA ZF14.4 BLACK |
$3,000 |
$13,195 |
Zero Motorcycles, founded in 2006, operates in over 40 countries and has 9 full-sized consumer models built on three distinct platforms for both street and dual-sport use. Zero is proud to be the choice of tens-of-thousands of riders and hundreds of fleets and agency fleet operators worldwide.
To locate your nearest authorized Zero Motorcycles Dealership and to schedule a test ride, go to www.zeromotorcycles.com/dealer-locator.
About Zero Motorcycles
Zero Motorcycles is the global leader in electric motorcycles and powertrains. Designed and crafted by hand in California, Zero Motorcycles combines Silicon Valley technology with traditional motorcycle soul to elevate the motorcycling experience for intelligent, innovative riders around the world. Backed by fifteen years of innovation and iteration, Zero Motorcycles possess an unprecedented combination of industry leading power, traction and revolutionary “smart bike” technology.