NEW YORK--(BUSINESS WIRE)--This September 20th, Justin Timberlake and Tiger Woods, in partnership with NEXUS Luxury Collection and 8AM Golf, will debut T-Squared Social, nestled between Bryant Park and Grand Central Station (7 East 42nd Street). T-Squared Social redefines the multi-dimensional dining experience, merging elevated cuisine and craft cocktails with state-of-the-art Full Swing simulators for golf and other interactive gameplay, duckpin bowling, darts, and premium sports-watching with over 35 televisions including New York City’s largest flat-screen 200-inch television.
T-Squared Social sits within the grand lobby of one of the United States’ oldest banks, Emigrant Savings Bank, owned by Howard Milstein, the investor and golf entrepreneur who also owns 8AM Golf. T-Squared Social (an homage to the “T’s” in Tiger and Timberlake) marks the first hospitality collaboration between the two and the latest concept to enter the booming “eatertainment” category.
Tiger Woods said, “The idea for T-Squared Social came to us during a round of golf at Albany, our development in The Bahamas. Justin and I thought it would be cool to create a place that combines our favorite things and brings people together to just have a great time. We always knew we wanted to do something together, and NEXUS gave us the platform to bring our idea to life.”
“We knew a concept like T-Squared Social would thrive in New York,” said Timberlake. “It’s a beautiful space that transcends the typical sports bar experience. You can go to be entertained without sacrificing quality or comfort. We’re excited to be partnering with 8AM Golf on this incredible opportunity right in the heart of one of the greatest cities in the world.”
With soaring 24-foot open ceilings, the sleek and sophisticated 22,000-square-foot space was imagined by NYC-based design studio ForrestPerkins. Inspired by upscale New York cocktail bars, a stunning 32-foot green-tiled and marble bar anchors the restaurant. Additional dining and viewing areas include multiple low- and high-top tables; a variety of plush lounge areas; and reservations-only luxury “Box Seats” featuring 11 four-top tables in front of a 200-inch, high-definition screen (the largest single screen in NYC!). A nod to the historic building, a 12-seat “Vault” room is available for private dining and events.
Interactive games include four duckpin bowling lanes, four state-of-the-art Full Swing Simulators, and three Dartsee dart lanes; a total of 38 high-definition screens are available for prime sports-viewing. Personal touches from Tiger and Timberlake permeate the space, including large-format glossy photographs of Tiger on the golf course and Justin in concert adorning the walls; customized golf bags inscribed with their names; and a selection of branded-merchandise and coasters etched with their signatures.
The innovative beverage menu offers bespoke craft cocktails; inventive, from-scratch non-alcoholic mocktails; draft domestic and international beers; and a vast selection of local and international wines. A robust selection of canned options — with and without spirits – will be available for easy sipping.
T-Squared Social’s extensive menu includes an elevated take on the classics, such as flatbreads, sandwiches and salads; small and large shareable plates; and an abundant raw bar.
“We are all very excited about this very special collaboration within the NEXUS family of businesses,” said Christopher Anand, CEO and Managing Partner at NEXUS Luxury Collection. “The timing for our flagship location in Manhattan feels right, and we believe this concept can easily grow to other major cities around the world. While we’re laser-focused right now on our inaugural location, we can’t wait to see what the future of the business holds.”
“We’ve partnered with NEXUS, Justin and Tiger to create T-Squared Social, and we all bring different strengths to this business,” said Hoyt McGarity, president of 8AM Golf. “Our goal is to establish more T-Squared Socials in great locations across the United States and internationally.”
Address: 7 East 42nd Street, New York, NY 10017
Phone Number: 332-876-0810
Mon-Thurs: 11am – 12am
Fri: 11am – 2am
Sat: 11am – 2am
Sun: 11am – 12am
About 8AM Golf
8AM Golf was established by businessman, philanthropist and golf entrepreneur Howard Milstein as the holding company that oversees his golf businesses—all of which are dedicated to helping golfers at every level enjoy the game more. In 2020, Justin Timberlake became a partner and investor in 8AM Golf, leading creative initiatives across the 8AM portfolio of companies.
Current 8AM companies include: GOLF magazine and Golf.com, the No. 1 media brand in golf; Nicklaus Companies; legendary club maker Miura Golf; True Spec Golf, a brand-agnostic club-fitting company; GolfLogix, the most-downloaded GPS app in golf; Club Conex, a global leader in the design and manufacturing of adjustable golf club adapter systems; Fairway Jockey, which provides golfers with the ability to buy custom clubs online; Chirp, a free-to-play gaming app that lets golfers wager on the outcome of pro golf tournaments, rounds and shots; and 3’s Golf, a par-3 concept with cutting-edge hospitality and entertainment amenities for golfers and non-golfers alike.
About NEXUS Luxury Collection
NEXUS Luxury Collection is a global real estate development and hospitality management company operating luxury resort communities, private clubs and hospitality assets, and curating exclusive events, experiences and services. Concentrated in The Bahamas, New York, Florida and London, assets within the Collection include the luxury resort community of Albany in The Bahamas; the private members club of NEXUS Club New York in lower Manhattan; T-Squared Social in New York City; the modern day club of NEXUS Club at Baha Mar; NEXUS Cup hosted by Tiger Woods; the PGA TOUR’s Hero World Challenge and The Sanctuary Recording Studio, among other assets. www.nexusluxco.com