Stasher Expands Offering Into Beauty with the New Everyday Bag

New Collection is The Last Beauty Bag You’ll Ever Need

EMERYVILLE, Calif.--(BUSINESS WIRE)--Stasher, the leading brand that provides a simple, reusable alternative to plastic bags, is expanding its portfolio into the beauty market. The new Stasher Beauty Collection combines the brand’s trusted quality with a new quilted pattern that provides a fresh, luxe look. The collection includes a brand-new size: The Everyday Beauty Bag that was intentionally created to store beauty essentials from day to night, including brushes, lipstick tubes and more. (It just might be the last beauty bag you’ll ever need!)

These beauty bags are unlike any other in the market and include the following benefits:

• Leak-Free Seal: Featuring Stasher’s patented Pinch-Loc^R seal to keep liquids and make-up safe without the fear of contents spilling into a purse or luggage
• Easy to Clean: Messy Stasher? No problem! Every bag easily wipes clean and is dishwasher safe (top and bottom rack)
• Travel Friendly: The transparent color makes it easy to identify objects and the compact design is perfect for a travel bag, luggage or purse.

The new collection is made up of three versatile sizes:

• The Everyday: a brand-new size that’s ideal for neatly organizing cosmetics in a tote or handbag so it moves seamlessly from your work tote to your gym bag or purse for dinner
• The Essentials: offer on-the-go organization for small essentials like travel toiletries, hand sanitizer, fragrance and more
• The Touch-Up: perfect for smaller items that get lost easily (think lip balm, bobby pins, hair ties)

“We’re excited to add beauty bags to our portfolio,” said Shannon Morgan Stearns, CEO of Stasher. “Customers told us they love carrying beauty and travel items in Stasher bags, so we wanted to launch a version worthy of every purse and tote on earth. And since it’s the last beauty bag you’ll ever need, the planet will love it, too.”

The entire collection launches on September 5 and is available on stasherbag.com.

About Stasher:

Stasher is the leading brand that provides simple alternatives to plastic bags and containers. Every Stasher product is a radically functional way to change the way people cook, store and save. It’s the first food-grade platinum silicone bag with a patented Pinch-Loc® seal that can safely go from the freezer to the microwave, oven or boiling water and cleans easily in the dishwasher. As a mission-driven company, a portion of sales from every Stasher goes directly to high-impact nonprofits that are working to protect our planet. To date, the Stasher community has prevented more than five billion single-use plastic bags from ending up in our waste stream. For more information about Stasher, please visit www.stasherbag.com.