Minwax® Announces Bay Blue as Its 2024 Color of the Year, a Rich and Modern Hue That Exudes Classic Elegance

This contemporary teal shade elevates any room creating spaces that effortlessly combine stylish allure with timeless appeal

Let your living room come to life with Minwax’s Bay Blue. Wade in and kick back with a color that captivates you and your guests with cool, nature-inspired tones. (Photo: Business Wire)

CLEVELAND--()--Minwax reveals its 2024 Color of the Year: Bay Blue. This captivating wood stain hue, nestled between blue and green, creates memorable spaces in a home by enriching and distinguishing wood’s natural beauty.

“Bay Blue is at the intersection of contemporary and classic,” said Sue Kim, Director of Color Marketing for Minwax. “The 2024 Color of the Year is a rich shade that elevates and enhances the natural wood within our homes.”

With its infusion of modern sensibilities, Bay Blue has the unique ability to transform traditional heirlooms into modern showpieces. This engaging color breathes new life into cherished furnishings and rooms, effortlessly blending vintage charm with contemporary silhouettes. Whether revitalizing a treasured furniture piece or reinventing a room's mood, Bay Blue is the perfect companion for DIYers—both new and experienced—seeking a timeless yet distinctive aesthetic.

Minwax, America’s No. 1 selling brand* of interior wood stains and clears, embraces wood’s character by adding a touch of color. Bay Blue pairs well with warm wood tones and copper accents, infusing a renewed vitality into timeless designs for the modern home.

“This year’s color is meant to ignite the creativity of DIYers to think of bold and rich color stain options when planning their next home project, helping to completely transform their living spaces,” said Kim. “With Bay Blue available in both solid and semi-transparent wood stain opacities, the possibility to create custom looks is easily within reach.”

Consumers can use Bay Blue interior stain to bring out wood's natural grain and inherent, imperfect beauty while maintaining its texture and adding memorable, classic accents.

Bay Blue is available in Minwax® Wood Finish Water-Based Color Stains. Visit www.minwax.com to discover endless possibilities to create custom looks with colors and a range of finishes.

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*Based on Epicor Industry Data Analytics and third-party survey results for interior wood stains and clears for the 12-month period ending 12/2022.

About Minwax:

For more than 110 years, Minwax® has been a leading brand of high-quality wood finishing and wood care products. From wood stains to clear protective finishes, plus solutions for wood preparation, maintenance and repair, Minwax products are requested by the do-it-yourself consumer, seasoned woodworkers and professional contractors. Minwax is part of Sherwin-Williams Consumer Brands Group, headquartered in Cleveland, Ohio. Minwax can be found online at www.minwax.com, on Instagram at instagram.com/MinwaxUSA, on Facebook at facebook.com/minwax, on Pinterest at pinterest.com/minwax and on YouTube at youtube.com/user/MinwaxUSA.

About Sherwin-Williams Consumer Brands Group

Sherwin-Williams Consumer Brands Group offers innovative products to meet customers’ paint and coating needs. The Group manufactures products under well-known brands such as Valspar®, HGTV Home® by Sherwin-Williams, Dutch Boy ®, Purdy®, Krylon®, Minwax®, Thompson’s® Water Seal®, Cabot®, Dupli-Color® and many more. Founded in 1866, The Sherwin-Williams Company is a global leader in the manufacture, development, distribution and sale of paints, coatings and related products to professional, industrial, commercial and retail customers. For more information, visit www.Sherwin-Williams.com.


Bridget Hagan, akhia communications bridget.hagan@akhia.com


Bridget Hagan, akhia communications bridget.hagan@akhia.com