Equinox Hotels and Red Sea Global Announce Plans To Bring Luxury Resort to Amaala

Equinox Hotels expands its global presence to the ultra-luxury Triple Bay wellness hub

Equinox Hotels (Photo: Business Wire)

NEW YORK--()--Equinox Hotels, a revolutionary luxury hospitality brand, has been selected by Red Sea Global, the developer behind the world’s most ambitious regenerative tourism destinations, to unveil Equinox Resort Amaala, an unparalleled luxury resort experience in Amaala along the Red Sea coast in northwestern Saudi Arabia. Set to open as part of the first phase of development at Triple Bay, the Equinox Resort Amaala will be located adjacent to the Triple Bay Marina Yacht Club and surrounded by pristine mountain ranges and crystal-clear waters.

An integrated wellness haven being developed by Red Sea Global, this destination will evolve the concept of luxury travel, with an exceptional well-being offering inspired by the purity of the Red Sea.

Equinox Hotels CEO, Christopher Norton, said, “Amaala is a destination that perfectly aligns with our mission of redefining luxury hospitality. Our highly differentiated resort offering will provide guests an unparalleled experience that only a brand like Equinox can deliver. We’re excited to partner with an amazing developer like Red Sea Global that has similar and strong values rooted in sustainability.”

The year-round destination features a pristine landscape and diverse natural ecosystems, coupled with unbridled access to local culture and heritage. It incorporates wellness, art, adventure, sport, yachting, and lifestyle in line with the high-performance DNA of Equinox Hotels.

Designed by Foster + Partners, Equinox Resort Amaala is focused on high-performance living including programming and amenities around movement, nutrition, and regeneration. The resort will include 128 luxurious guest rooms and suites, several world-class culinary concepts, a Beach Club, a highly acclaimed spa, a magnesium salt rooftop pool, and a signature Equinox Fitness Club. The result will be an unparalleled, experience-driven resort anchoring Triple Bay in Amaala as one of the world’s most exclusive destinations.

Sustainability will be at the center of Equinox Resort Amaala’s design. The larger Amaala development has set goals to go beyond ’no harm’ to have a regenerative impact on the environment, delivering a 30% net conservation benefit to local ecosystems by 2040. This will be achieved by enhancing biologically diverse habitats including mangroves, seagrass, corals, and land vegetation. The entire destination will be powered by 100% renewable energy and run with a zero-carbon footprint once fully operational.

John Pagano, Group CEO of Red Sea Global, said: “Amaala brings the best in health and wellness together in an area of extraordinary natural beauty to offer exceptional and transformative experiences for guests. Equinox’s unique brand of luxury and fitness is a fantastic fit, allowing visitors to choose self-improvement during their stay, getting back to nature on land or at sea, or simply enjoying quiet moments with loved ones in comfort and privacy.”


Equinox Hotels is a rapidly expanding, global luxury hospitality brand and management company built off the evolution of Equinox. With a design-forward perspective and 360-approach to luxury lifestyle, our portfolio spans urban, resort, and destination locations globally set in architecturally stunning spaces built for high-performance living. Equinox Branded Residences offer lifestyle, status, and the notion of well-being associated with Equinox the brand and global membership. Equinox Hotels has a robust global pipeline that is defining a new category of luxury.

For more information on Equinox Hotels please visit:




Red Sea Global (RSG - https://www.redseaglobal.com/) is a closed joint-stock company wholly owned by the Public Investment Fund (PIF) of Saudi Arabia.

RSG is a global multi-project developer, seeking to lead the world towards a more sustainable future, showing how responsible and regenerative development can uplift communities, drive economies, and enhance the environment. The protection of natural capital is central to all development decisions, as the organization seeks to create a better future for all.

A cornerstone of Saudi Arabia’s Vision 2030 ambition to diversify its economy, RSG is playing a key role in transforming the nation, by creating exciting opportunities for young Saudi talent and the private sector, as it develops built assets and destinations across multiple sectors that make a positive impact for people and the planet.

RSG is the visionary company behind some of the world’s most ambitious development ventures, including luxury regenerative tourism destinations such as The Red Sea and Amaala.

Across its portfolio, RSG leverages the most innovative concepts, strategies, and technologies to deliver projects.


Set along Saudi Arabia’s north-western coast and spanning 4,155 sq. km, the year-round destination features a pristine landscape and diverse natural ecosystems, coupled with a unique and intriguing heritage and local culture.

Designed to evolve and elevate the very best in travel, Amaala is an ultra-luxury destination and the first global integrated family wellness destination, set to curate transformative personal journeys inspired by arts, wellness, and the purity of the Red Sea. State-of-the-art facilities and an attractive year-long events calendar will ensure Amaala is a distinctive wellness destination worldwide.

Phase One of Amaala – focused on the Triple Bay masterplan - is well underway, with our first guests to be welcomed in 2024. It will consist of eight resorts offering upwards of 1,200 hotel keys.

Once complete, Amaala will be home to more than 3,900 hotel rooms across 29 hotels, and approximately 1,200 luxury residential villas, apartments, and estate homes, alongside high-end retail establishments, fine dining, wellness, and recreational facilities.

Two of Amaala’s signature attractions will be the Red Sea marine life institute - an educational and scientific research center designed by world-renowned architects, Foster + Partners – and the Triple Bay Marina Yacht Club, which is set to become an international hub for luxury yachting.

Sustainability is a cornerstone of Amaala, and the entire destination will be powered by 100% renewable energy, for which the resulting saving in CO2 emissions to the atmosphere is equivalent to nearly half a million tons each year. The destination will operate with a zero-carbon footprint once fully operational.


Caroline McKay


Caroline McKay