SFEP-Backed DGS Retail Acquires RICH LTD.

SAN FRANCISCO--(BUSINESS WIRE)--San Francisco Equity Partners (“SFEP”) today announced the acquisition of RICH LTD. (“Rich”) by its portfolio company DGS Retail (“DGS”), a leading provider of décor, signage, fixtures, displays and other critical products to customers in the grocery, retail, foodservice and consumer brand end markets. Terms of the deal were not disclosed.

Based in Oceanside, CA, Rich is a designer and manufacturer of customizable point-of-purchase displays and retail store fixtures, in addition to offering full-store buildout merchandising solutions for leading specialty retailers and brands. Rich President Jim Hollen commented, “The Rich team is thrilled to partner with DGS as the ideal platform to accelerate our growth and even better serve our customers.” Hollen and his team will continue to operate Rich in partnership with DGS’ leadership team.

“DGS and Rich are highly complementary businesses, each with a strong reputation in the marketplace,” said Peter Stevens, CEO of DGS. “This partnership will enhance our overall design, manufacturing and procurement capabilities, and both businesses will benefit from enhanced sales and marketing efforts and geographic diversification.”

David Mannix, Partner at SFEP, added, “Brick-and-mortar commerce comprises a massive and resilient marketplace, with retailers and brands requiring differentiation in their physical environments now more than ever. The addition of Rich to the DGS platform accelerates our vision of continuing to build DGS as a best-in-class design and manufacturing partner to leading operators across key channels of commerce.”

Embarc Advisors served as sole financial advisor to Rich on the transaction.

About DGS Retail

DGS is a leading provider of décor, signage, fixtures, displays and other critical products to the grocery, retail, foodservice and consumer brand end markets. DGS’ operations span four divisions and over 400,000 square feet across six facilities in Massachusetts, Florida, Illinois, Wisconsin and California. The company provides a broad range of solutions and is one of only a few companies that can deliver décor, fixtures, and signage at scale to national and large regional customers. For more information, visit www.customretailbydgs.com.

About San Francisco Equity Partners

San Francisco Equity Partners is a private equity firm focused exclusively on partnering with lower middle market companies across the consumer value chain. To each of its partner companies, SFEP serves as an extension of the management team and provides both extensive operating experience and a broad network of relationships across the consumer products landscape. For more information, please visit www.sfequitypartners.com.