San Francisco Equity Partners Announces Promotions & New Hires

SAN FRANCISCO--(BUSINESS WIRE)--San Francisco Equity Partners (“SFEP”), a private equity firm focused on partnering with expansion stage companies across the consumer value chain, today announced the promotions of Andrew Poley to Principal and Marc Berbert to Vice President. In addition, the firm announced the hiring of John Duffy as Vice President of Business Development and Olivia Harris as Associate.

Andrew Poley joined SFEP as an Associate in 2017 and was promoted to Vice President in 2022. He currently serves on the board of multiple SFEP partner companies, including SV Labs, Rustic Bakery, and Formula Corp. Prior to joining SFEP, he was an Analyst in Piper Sandler’s consumer investment banking group.

Marc Berbert joined SFEP in 2021 and works closely with SFEP partner companies Jane Iredale, BruMate and Xceed Foodservice Group. He was previously an Analyst in Piper Sandler’s consumer investment banking group.

“Andrew and Marc have become integral contributors to the growth of our platform and the success of our partner companies,” said SFEP Partner David Mannix. “These promotions represent a natural progression for both Andrew and Marc and reflect their importance to SFEP’s sourcing, deal execution and value creation activities.”

John Duffy joins SFEP as VP of Business Development and will be responsible for overseeing the firm’s deal origination efforts. He joins SFEP from American Pacific Group, where he served in a business development role. Duffy was previously an M&A Associate at Bainbridge Capital Advisory.

Olivia Harris joins SFEP from Swander Pace Capital, a consumer-focused private equity firm. She was previously an Analyst in Piper Sandler’s consumer investment banking group.

“We’re excited to welcome John and Olivia to the SFEP team,” said Scott Potter, Managing Partner at SFEP. “Hiring John demonstrates SFEP’s commitment to proactive thesis-driven sourcing of platform investments across the consumer value chain and will build on our momentum in executing accretive add-on acquisitions. SFEP executed 11 add-ons across our portfolio in 2025.

“Olivia brings highly relevant experience across multiple consumer verticals to the firm, as SFEP continues to scale its industry-focused investment team,” added Potter.

About San Francisco Equity Partners

San Francisco Equity Partners is a private equity firm focused exclusively on partnering with lower middle market companies across the consumer value chain. To each of its partner companies, SFEP serves as an extension of the management team and provides both extensive operating experience and a broad network of relationships across the consumer landscape. For more information, visit www.sfequitypartners.com.