NEW YORK--(BUSINESS WIRE)--Advan Research Corporation, the leading geolocation data analytics provider servicing institutional investors, real estate professionals and corporations since 2015, announced the addition of vehicle mobility data sourced from Wejo, as part of its core geolocation products. The dataset includes car traffic analytics on approximately six thousand companies and sectors from 8.1 million US based vehicles observed in real time.
“The similarities between cellphone and vehicle location data, in combination with Advan’s 2.5 million proprietary, manually geofenced, point-in-time, business locations and adjacent parking lots POIs, allow for identical longitudinal analysis and integration of the two products. On the other hand, there are fundamental differences, including ‘always-on’ 100% systematic sampling of vehicles, vehicle identifiers that persist longer in time (people change cars every twelve years but they change smartphones every two years), and of course a different underlying panel, which result in new capabilities and strengths,” said Grigorios Reppas, Advan’s CEO.
“By adding an independent signal from vehicles to our geolocation analytics suite we are enabling our customers to verify and improve cellphone location data in order to achieve even higher accuracy on their investment decision making,” said Yiannis Tsiounis, Ph.D., Advan’s founder and Executive Chairman. “Monitoring performance of individual properties, forecasting corporate revenue, measuring industrial production as well as qualitative consumer insights such as where visitors come from, how they travel and what are their cross shopping patterns, are some of the most popular use cases we have designed vehicle data for.”
Advan provides institutional investors, real estate professionals and corporations with foot and vehicle traffic behavior, empowering better business and investment decisions. Advan’s institutional-grade geolocation data and analytics, allow fast, accurate and actionable insights into customer behavior and corporate activity. Advan processes billions of daily location data observations sourced from millions of smartphones and vehicles throughout the globe on millions of locations across 6,000 companies and 300 sectors. Through its proprietary methodology it has developed the most extensive and accurate location and point of interest databases, trusted by the world's leading institutions.
Advan is headquartered in New York City. For more information please visit: https://advanresearch.com