-

Zilliant Appoints New Chief Financial Officer

Rick Sorensen brings more than 25 years of experience in finance leadership

AUSTIN, Texas--(BUSINESS WIRE)--Zilliant, the No. 1 software platform for price and revenue optimization and management, today announced the appointment of Rick Sorensen as chief financial officer.

Sorensen will be responsible for Zilliant’s finance, accounting, treasury, tax and investor relations functions. He brings more than 25 years of experience to the company, including serving as the chief financial officer at private equity-backed software, SaaS, payments and tech-enabled services companies.

“I couldn’t be more pleased to have Rick on our executive team as Zilliant’s new chief financial officer,” said Zilliant Chief Executive Officer Pascal Yammine. “With his steadfast reputation in finance leadership roles, I look forward to the positive impact he’ll make for the company and our stakeholders.”

“I am thrilled and humbled to have the opportunity to work with Pascal and the team to continue Zilliant's growth as the leader in price and revenue optimization and management. It is an exciting time to join Zilliant! Now, more than ever, companies are investing in digitization initiatives that support their strategic goals, whether that be addressing competitive opportunities or optimizing profitability. Zilliant has tools that can support both,” said Sorensen. “As we continue to tune our product positioning and go-to-market strategies, I aim to support the team with financial analysis and insights that further accelerate growth.”

Sorensen most recently served as chief financial officer of Vitech, a leading cloud-native administration, engagement and analytics software provider to the insurance and retirement markets. Prior to Vitech, he served as the chief financial officer at Stack Sports and Insurity. He also held leadership positions at LexisNexis, ChoicePoint and Equifax.

Learn more at www.zilliant.com.

About Zilliant

Zilliant powers intelligent commerce for B2B companies by connecting their commercial strategies with effective execution. Our industry-leading price optimization and management and sales guidance software enables profitable growth by transforming the way our customers use data to price and sell in traditional and digital channels. Zilliant’s data science, cloud-native software and passion for customer success delivers the highest ROI, fastest time to value and highest customer satisfaction. Learn more about how Zilliant helps power intelligence commerce at www.zilliant.com.

Contacts

Zilliant


Release Versions

Contacts

Social Media Profiles
More News From Zilliant

Zilliant Closes 2025 with Strategic Product Innovation and Major Customer Win with Julius Hoesch GmbH & Co. KG

AUSTIN, Texas--(BUSINESS WIRE)--Zilliant, the leader in pricing lifecycle management, today announced it ended 2025 with significant market momentum, driven by a wave of product innovations designed to help companies transcend manual pricing methods. As B2B organizations faced increasing pressure from tariffs and market volatility throughout the year, Zilliant delivered industry-first AI capabilities and strategic solutions to transform pricing from a spreadsheet-managed task into a driver of p...

Zilliant Launches Pricing Plus to Help Companies Move Beyond Spreadsheets and Prevent Margin Leakage

AUSTIN, Texas--(BUSINESS WIRE)--Zilliant, the leader in pricing lifecycle management, today announced Zilliant Pricing Plus, a new price management solution that helps B2B companies replace manual, spreadsheet-based pricing with structured, data-driven decisioning. Pricing Plus centralizes pricing operations, accelerates decisions and drives measurable margin gains by combining a proven pricing framework with AI insights. Research from McKinsey shows 66 cents of every dollar in potential price...

Zilliant Launches Agentic AI with Industry-First MCP Server to End Spreadsheet Pricing

AUSTIN, Texas--(BUSINESS WIRE)--Zilliant, the leader in pricing lifecycle management, today announced the introduction of Agentic AI capabilities and the pricing industry’s first Model Context Protocol (MCP) Server to make intelligent pricing accessible and affordable for organizations of any size. By automating complex tasks and embedding intelligence directly into existing workflows, Zilliant’s new AI agents help businesses move beyond spreadsheets, expensive outside consultants and guesswork...
Back to Newsroom