Naturade Announces New Hires in Sales, Ecommerce and Supply Chain

IRVINE, Calif.--(BUSINESS WIRE)--Naturade made three new hires including Peter Hartman, its new Vice President of Sales, co-owners Kareem Cook and Claude Tellis announced. Mike Billing has also been hired as the Director of Supply Chain and Travis May has been hired as the Director of Ecommerce.

“We’re thrilled to add Peter, Mike and Travis to our team,” Tellis said. “To hire industry veterans with a deep understanding and belief in our mission was a top priority for us. We’re excited to see how they can help us continue to grow and create increased access to our products.”

About Peter Hartman:

Hartman is a 17-year veteran of the natural products industry. Prior to his role at Naturade, Hartman spent several years in distribution and joined the plant-based pioneering brand Vega as its Director of Sales for the United States. At Vega, Hartman oversaw the company’s growth in the US, which ultimately led to its acquisition by WhiteWave in 2015.

In addition to Vega, Hartman’s previous work experience includes roles at Navitas Organics, Fat Snax and EO Products. He was also a board member for WhyBars.

About Mike Billing:

Billing brings 20 years of experience, including seven years in supply chain operations, to Naturade. He most recently worked as a Director at Gilbert Marketing Group, which represented Orgain at Costco Wholesale in the US and Mexico. In this role, Billing oversaw demand planning, sales forecasting, marketing and trade spend and data analytics.

Additional experience includes working directly for Orgain and for a start-up consumer packaged goods coffee company, NuZee dba Coffee Blenders.

About Travis May:

May joins Naturade after two and a half years at Lenny & Larry’s, where he tripled the company’s Amazon business and brought the website to the modern era with a Shopify port and tech stack.

Before Lenny & Larry’s, May worked for Navitas and Vega. He has nine years of experience managing Amazon business for brands and helping to grow online channels for businesses.

To learn more about Naturade visit naturade.com. Products can be found from several retailers including Target, Costco, Whole Foods and Amazon. For media requests related to Naturade, please contact Katherine Cord at [e-mail] or [phone].

ABOUT NATURADE

Naturade is well known for its commitment to improving the health and well-being of consumers with innovative, natural products since 1926. Over nearly 10 decades, Naturade has become a highly respected innovator in the natural products industry, providing natural health products worldwide. Naturade pioneered the introduction of soy protein powders in the 1950s and over the years, Naturade has manufactured and distributed a variety of health-related products including vitamins, nutritional supplements and beauty care products. The company’s priority and standard of excellence demands effective, nutritional quality controls. These controls are integrated through every phase of product development and production.