Naturade Expands to Six New Costco Markets

Naturade also debuted a new, creamier formula for its Plant-Based Weight Loss High Protein Shake

IRVINE, Calif.--(BUSINESS WIRE)--Naturade’s newly reformulated Plant-Based Weight Loss High Protein Shake is now available in Costco Wholesale Clubs in Arizona, Colorado, New Mexico, Nevada, San Diego and Utah, the company announced.

The new formula, which is exclusive to Costco, is being debuted in Costco stores throughout the west coast. The new markets are a result of Naturade’s strong sales throughout the Southern California region.

“We’re excited for our products to continue to expand with Costco,” Naturade co-owner Kareem Cook said. “Our goal is to provide a plant-based product that not only helps people lose weight while combating diet-related illnesses, but also a product that truly tastes great. Our new formula has received tremendous feedback on its flavor and creaminess and we were able to maintain the same nutritional value. We’re thrilled to be able to reach more consumers and to help them accomplish their health-related goals.”

The LA-based company sells its Plant-Based Weight Loss High Protein Shake in the vanilla flavor in stores and online from Costco. Naturade was the first Black-owned company in the plant-based nutrition category to be sold in Costco when the product debuted on shelves in 2020. To view a list of all Costco locations selling the product, visit naturademagic.com.

For media requests, please contact Katherine O’Toole Cord at [e-mail] or [phone].

ABOUT NATURADE

Naturade is well known for its commitment to improving the health and well-being of consumers with innovative, natural products since 1926. Over nearly 10 decades, Naturade has become a highly respected innovator in the natural products industry, providing natural health products worldwide. Naturade pioneered the introduction of soy protein powders in the 1950s and over the years, Naturade has manufactured and distributed a variety of health-related products including vitamins, nutritional supplements and beauty care products. The company’s priority and standard of excellence demands effective, nutritional quality controls. These controls are integrated through every phase of product development and production.