PowerPlant Partners Announces George Birman as Principal and Logan Schwartz as VP

SAN FRANCISCO & LOS ANGELES--(BUSINESS WIRE)--PowerPlant Partners, a pioneer in providing capital, strategic guidance and operating expertise to visionary food and food related companies that are better for people and the planet, announced the expansion of their team with the recent hiring of George Birman as Principal. Birman joins PowerPlant with years of investing and operating expertise in the consumer sector, most recently at Eurazeo, where he was a part of launching and growing an $800 million consumer growth equity fund and led investments in food, beverage, beauty, and personal care businesses. The firm also announced the recent promotion of Logan Schwartz to VP.

With a focus on sustainability and providing growth capital to companies that put human and planetary life at the center of their businesses, PowerPlant will continue to hire top-tier talent to build on their plant-based consumer facing roots and strategic growth into new food, agriculture and related sectors.

“With the close of our $330M PPV Fund III this summer and the announcement of our vision to expand beyond plant-based consumer food and beverage, we are deepening our bench so we can build off our momentum as a global leader investing in companies that are better for people and the planet. With his knowledge and experience, we are extremely pleased to have George as a leader in our organization,” said Dan Gluck, Co-Managing Partner of PowerPlant Partners.

“I'm excited to be a part of an incredible team of investors, operators and entrepreneurs at PowerPlant and to focus on investing in the future of our industry and planet. Consumers today are looking for the next generation of companies, and our team is uniquely positioned to identify and support them in the years ahead,” said Birman.

“Logan has been an exceptional contributor to the firm. His leadership across our organization has been of tremendous value to our firm and portfolio companies,” said Mark Rampolla, Co-Founder and Co-Managing Partner of PowerPlant Partners. “Logan’s promotion is a testament to his collective impact at the firm and we are excited about his continued growth and contributions.”

“With the close of our recent fund, I’m looking forward to continuing to invest and partner with purpose led companies that are on a journey to being tomorrow’s iconic consumer brands as well as those enabling the growth of these brands across the consumer technology, service, and enablement sectors,” said Schwartz.

About PowerPlant Partners

PowerPlant Partners is a global leader investing in companies that are better for people and the planet. The firm provides capital, strategic guidance and operating expertise to visionary companies, including Beyond Meat, Thrive Market, Ripple, Veggie Grill, Apeel Sciences, Liquid Death, Miyoko's Creamery, Vive Organic, and Partake Brewing. PowerPlant Partners’ leadership team is comprised of innovators behind leading food and beverage brands such as Veggie Grill, the largest plant-centric restaurant company in the U.S.; ZICO Beverages, an early pioneer in the coconut water category acquired by The Coca-Cola Company in 2013; and Health Warrior, a superfood company purchased by PepsiCo in 2018. PowerPlant Partners has offices in the San Francisco Bay Area and Los Angeles. For more information about the Firm visit PowerPlantPartners.co.