GoMacro® Announces New MacroBar Wrapper Recycling Program with TerraCycle®

VIOLA, Wis.--(BUSINESS WIRE)--GoMacro®, known for its organic, plant-based protein and nutrition bars, is excited to announce that their MacroBar wrappers can now be recycled through a new partnership with TerraCycle.

“As a company, we have already taken many steps to reduce waste at our own facility by recycling production materials, repurposing food scraps and packaging, and utilizing recyclable, post-consumer cartons and boxes,” says GoMacro cofounder and CEO Jola Sonkin. “We’re excited to extend that same initiative outside our doors and ensure all of our packaging can find new purpose through recycling or composting.”

Through the new program with TerraCycle, a recycling platform that collects waste that’s not locally recyclable, GoMacro customers can now mail in their bar wrappers at no cost. Once collected, TerraCycle processes the wrappers back into raw material and gets it to manufacturing companies who produce everything from outdoor furniture and flooring tiles to playground surface covers, athletic fields, and more.

“Using recyclable or compostable packaging is an important way we remain aligned with our company principles, as well as the values of the GoMacro community,” says Sonkin. “The GoMacro Way means to keep moving, even when there is a challenge before us. Rather than just making promises, the TerraCycle program is a tangible way we're taking action and giving consumers a way to get involved.”

GoMacro products are sustainably made at their 100% renewably powered facility in Viola, Wisconsin using responsibly sourced ingredients.

Learn about all of GoMacro’s sustainability initiatives at gomacro.com/our-sustainability.

About GoMacro

GoMacro® is the transformative leader in healthy and delicious plant-based protein and nutrition bars. Mother-Daughter owned and based in a small rural community, their goal is to inspire others to have a healthy body, sharp mind, and bold spirit with products that make a positive impact on the world. All GoMacro MacroBars® are sustainably sourced and are Certified Organic, Vegan, Gluten-Free, Kosher, Non-GMO, C.L.E.A.N., and Soy-Free. Follow @gomacro on social and learn more at www.gomacro.com.

About TerraCycle

TerraCycle is an innovative waste management company with a mission to eliminate the idea of waste. Operating nationally across 21 countries, TerraCycle partners with leading consumer product companies, retailers and cities to recycle products and packages, from dirty diapers to cigarette butts, that would otherwise end up being landfilled or incinerated. In addition, TerraCycle works with leading consumer product companies to integrate hard to recycle waste streams, such as ocean plastic, into their products and packaging. Its new division, Loop, is the first shopping system that gives consumers a way to shop for their favorite brands in durable, reusable packaging. TerraCycle has won over 200 awards for sustainability and has donated over $44 million to school and charities since its founding more than 15 years ago and was named #10 in Fortune magazine’s list of 52 companies Changing the World. To learn more about TerraCycle or get involved in its recycling programs, please visit www.terracycle.com.