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AHF’s ‘Disappearing’ TV Spot Implores Ohioans to Reject ‘Don’t Say Gay’

‘Disappearing,’ a bittersweet, ethereal TV spot shows ordinary students’ faces slowly fading away from photos in a yearbook, a school hallway awards’ case and from a graduation photo to suggest their identities being erased by hateful government and school actions due to Don’t Say Gay laws and policies

As Ohio HB 616 works its way through the Ohio legislature, AHF and LGBTQ+ advocates are running a new TV ad campaign in the Columbus area imploring Ohioans to reject the homophobic and transphobic bill modeled after Florida’s notorious ‘Don’t Say Gay’ legislation

'Disappearing,' a bittersweet, ethereal TV spot shows ordinary students' faces slowly fading away from photos in a yearbook, a school hallway awards' case and from a graduation photo to suggest their identities being erased by hateful government and school actions due to Don’t Say Gay laws and policies. The spot is running initially on Columbus, OH area cable news stations.

COLUMBUS, Ohio--(BUSINESS WIRE)--AHF and LGBTQ+ advocates are currently running a new TV ad campaign in the greater Columbus, Ohio area imploring ordinary Ohioans and state legislators to ‘Stand Against Hate’ and reject homophobic, and transphobic legislation targeting LGBTQ+ students, parents and their families that is currently working its way through the Ohio legislature. The Ohio advocacy and media campaign and TV spot was prompted by HB 616, a hateful state bill modeled after Florida’s notorious ‘Don’t Say Gay’ legislation.

‘Disappearing,’ a bittersweet, ethereal TV spot shows ordinary students’ faces slowly fading away from photos in a yearbook, a school hallway awards’ case and from a graduation photo to suggest their identities being erased by hateful government and school policies due to Don’t Say Gay laws and policies.

AHF’s 30-second spot is running on CNN, MSNBC, Spectrum News and FOX News in the Columbus market.

AHF previously ran a similar advocacy campaign and TV spots in Florida urging the Walt Disney Company to speak out and fight back against discrimination by publicly opposing Florida’s “Don’t Say Gay” bill. #StandAgainstHate

AIDS Healthcare Foundation (AHF), the largest global AIDS organization, currently provides medical care and/or services to over 1.6 million individuals in 45 countries worldwide in the US, Africa, Latin America/Caribbean, the Asia/Pacific Region and Eastern Europe. To learn more about AHF, please visit our website: www.aidshealth.org, find us on Facebook: www.facebook.com/aidshealth, follow us @aidshealthcare or subscribe to our AHF podcast “AHFter Hours.”

Contacts

Ged Kenslea, Senior Director, Communications, AHF +1.323.791.5526 cell ged.kenslea@ahf.org
Imara Canady, National Director, Communications and Community Engagement, AHF +1.770.940.6555 mobile imara.canady@ahf.org

Industry:

AIDS Healthcare Foundation

Release Summary
AHF’s ‘Disappearing’ TV Spot Implores Ohioans to Reject ‘Don’t Say Gay’
Release Versions
English
Hashtags
#StandAgainstHate

Contacts

Ged Kenslea, Senior Director, Communications, AHF +1.323.791.5526 cell ged.kenslea@ahf.org
Imara Canady, National Director, Communications and Community Engagement, AHF +1.770.940.6555 mobile imara.canady@ahf.org

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