Kantar Names Moriarty, SVP of Analytics Practice in North America

Analytics and consulting leader headed Commercial Analytics practice for EY

NEW YORK--(BUSINESS WIRE)--Kantar, the world’s leading data-driven analytics and brand consulting company, has named Patrick Moriarty SVP of Analytics Practice in North America.

The announcement, effective immediately, was made by Gonzalo Fuentes, President, Insights EMEA & Interim Americas.

Reporting to Fuentes, Moriarty will lead the NA Analytics business accelerating client growth within the practice and adjacent Kantar solution areas.

Prior to joining Kantar, Moriarty led EY’s Commercial Analytics practice for the Retail, Consumer and Media industry sectors, where he headed efforts to deliver solutions and service offerings around customer engagement, brand valuation, audience measurement and personalized marketing. Moriarty brings to Kantar more than 20 years of analytics, consulting, and practitioner experience building teams, driving innovation & guiding commercial productivity for Fortune 1000 companies across consumer goods, retail, media, automotive and hospitality industries.

“Our analytics business has been experiencing double digit growth year-on-year for the past four years,” says Fuentes. “Patrick’s appointment will help Kantar further accelerate growth for this really strategic part of our business in North America.”

Patrick earned a Ph.D. in International Political Economy from Rice University and holds a BA in Political Science from Virginia Commonwealth University.

About Kantar: Kantar is the world’s leading evidence-based insights and consulting company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks, our innovative analytics and technology, we help our clients understand people and inspire growth.