NEW YORK--(BUSINESS WIRE)--SSR, one of the world’s the leading Brand Strategy agencies, today announced a record-breaking year of growth, industry changing product innovations, and a history of working with some of the world's greatest brands across multiple sectors including Delta, Forever 21, Google, Lucid, Nike, and Tiger Woods.
The past two years have had a dramatic impact on consumer behavior triggering new cultural phenomena like pandemic exhaustion, digital inspiration and ethical online shopping forcing brands to find ways to quickly adapt to the ever-changing dynamics. According to eMarketer, global online sales are projected to “exceed $5 trillion for the first time” in 2022 “accounting for more than a fifth of overall retail sales.” How consumers choose and differentiate between brands will still be based on certain fundamental factors such as price and quality, but the emotional connection that a consumer feels towards a brand now dramatically impacts their likelihood of purchasing a product or a service more now than ever. Brands that put an empathetic approach at the heart of their strategy and activations will gain a major advantage against the competition.
NEW PRODUCT INNOVATIONS
Empathy Applied Methodology™
SSR delivers brand strategy, design, activation, and organizational cultural transformation solutions, via their trademarked Empathy Applied Methodology™, which puts empathy at the heart of everything they do. By uncovering human behaviors and insights, the agency is able to define the opportunities and gaps that shape the design process and thinking behind every engagement. The outcome is a deeper, more empathic understanding of a brand’s target audience that enables brands to form meaningful, lasting connections with their target audiences.
Developed by SSR, Buzz Community enables brands to quickly and cost-effectively build an online, mobile-first community for their audiences, fans, employees, and partners. Brands can build their own Buzz Community to reflect their very own look and feel. Not only does it drive deeper engagement and form deeper customer connections, it also helps to develop greater brand awareness, customer understanding, advocacy and loyalty towards your brand. There is a range of different functions available to include in a Buzz Community, from member chat, surveys, a shop, rewards, loyalty programs, and more.
SSR also announced the addition of noteworthy senior executives including Chris Penny, Managing Director, Camille Ross, head of production, and Patrick Robertson, Strategy Director. The new leadership team has been instrumental in helping brands to put an empathetic approach at the heart of each brand’s strategy and marketing plans to build deeper connections with target audiences that drive greater sales, loyalty, and advocacy.
“New cultural trends emerge every day and brands can gain or lose favor in the blink of an eye,” said Chris Penny, Managing Director of SSR. “We spend an extended amount of time and energy with our brands helping them to discover deep insights into the thoughts, desires and actions of their consumers. These truths enable us to deliver award-winning brand strategy, creative and activation solutions that deliver a superior competitive advantage.”
SSR delivers award winning Brand Strategy, Design, Activation, and Organizational Culture Transformational solutions. SSR's Empathy Applied methodology™ helps brands uncover insights into the thoughts, feelings and motivations of their consumers and employees. The company is based in New York City, Los Angeles, London and San Francisco. Their experience includes brands such as Adobe, Delta, Ford, Forever 21, Marriott, Microsoft, and Tiger Woods. For more information on SRR’s products and services visit wearessr.com.