NEW YORK--(BUSINESS WIRE)--Swindlers on dating apps and fake German heiresses are great for stories, but not desirable romantic partners. iris, the first artificial intelligence dating app that predicts mutual physical attraction, is protecting its users from fraudsters and has blocked a milestone 150,000 accounts attempting to misrepresent themselves or catfish honest users.
The founders of iris created the platform to provide a safe and exclusive dating community after they grew tired of endlessly swiping, matching with fake profiles, and getting catfished.
When creating a profile with iris, users are required to take a live selfie with the app before they are let onto the platform. The selfies are compared to the photos in the profile to make sure the person in the pictures is in fact the user joining iris. In addition, the company has also created a trust rating for users to help bust catfishing and prevent fraudulent activity. It changes the way people date online by creating an incentive system that will reward iris users for being honest about themselves and transparent about their intentions.
“It’s been a frustrating two years to find love during a pandemic. Our users deserve a chance to find potentially life-changing relationships instead of being scammed or disappointed by another fake profile,” said Igor Khalatian, CEO and founder of iris. “Blocking these 150,000 scammers from joining iris creates a safer, more trustworthy platform where users can make quality, honest connections.”
According to the Pew Research Center, 45% of dating app users are more frustrated than hopeful. Online dating has become gamified and plagued with deceit and scams, a time-intensive process that iris makes easier by providing more quality matches in less time.
Dating app usage has surged in the last year and iris makes dating feel less like a part-time job by using AttractionDNA™ to learn which visual features users find most physically attractive, while weeding out profiles that don’t fit their type. This AI technology makes iris 40 times more likely than other dating apps to find a mutual match.
iris was created by a team of people who were tired of swiping endlessly, tired of being catfished, tired of fake profiles — in other words: tired of wasting time. The gamification of online dating has made it a very time-consuming process: quantity of interactions has eclipsed quality of connections. Instead of swiping through endless profiles hoping to find a match, iris uses artificial intelligence by analyzing thousands of facial features to learn what kind of person a user finds visually attractive. iris uses this AttractionDNA™ to connect people who are likely to be a match. Because machine learning is a never-ending process, the more iris learns about a member’s taste over time, the less they have to “swipe.” iris keeps learning from all the choices users make so recommendations are always improving, streamlining the experience by reducing worthless interactions and redefining the way users find love online.