CHICAGO--(BUSINESS WIRE)--3Q Digital, the disruptive growth marketing agency that transforms brands into market leaders, has announced the appointment of three new additions to its Senior Leadership Team: Savitha Namuduri as SVP, Analytics; Amie Crawford as SVP, Client Services; and Gene Keenan as SVP, Mobile.
Namuduri will oversee the operational, strategic and business development aspects of 3Q’s data and analytics offering, where she will lead a fast-growing team of analysts, data scientists and client-facing leaders. She has more than 20 years of experience in the data science and analytics space, having run marketing analytics teams for agencies like Omnicom and Wunderman. She most recently served as the Group Vice President of Data Science and Analytics for Zeta Global, and holds a Ph.D. in Managerial Sciences from the Robinson School of Business at Georgia State University.
In her role, Crawford will manage key client-facing teams, drive account plans for 3Q’s growing list of enterprise clients and identify opportunities to further expand client accounts and streamline existing operations. She joins 3Q from iProspect where she was for more than thirteen years, most recently as Vice President of Client Services. There, she led client relationships, provided strategic direction, ensured operational excellence and managed the financial health of accounts.
Keenan will be responsible for the ongoing development of 3Q’s mobile marketing and advertising solutions to develop best practices, drive innovation and build relationships with mobile media owners to ensure the company delivers a best-in-class experience for all clients. Prior to joining 3Q, Keenan co-founded the Mobile Marketing Association and served there as Vice Chair. He also established the first-ever mobile marketing practice at Isobar, working to deliver award-winning integrated mobile strategies for clients such as adidas, Walt Disney and Nokia.
“3Q is excited to be adding these leaders who possess an incredible wealth of knowledge, experience and industry expertise to our Senior Leadership Team,” said Sam Huston, CSO of 3Q Digital. “Savitha is a data visionary, and comes to 3Q with a deep understanding of the power that analytics can have in driving not just advertising performance, but holistic brand growth. Amie has a proven track record of driving client success and knows how to bring out the best in digital marketing professionals by developing and nurturing talent. And Gene comes to 3Q with a long history of developing leading mobile strategies, which will be pivotal to producing unparalleled results for our clients. These new hires are just another example of our efforts to continually enhance our service offerings and our relentless determination to drive limitless growth for every brand that we work with.”
About 3Q Digital
3Q Digital is one of the world’s largest independent digital growth marketing agencies. Verified by TechCrunch as an Expert Growth Marketing Agency, it has built an impressive portfolio of clients in a range of verticals through paid media, business strategy, decision sciences, creative, SEO, and content. 3Q Digital has ranked in Ad Age’s Best Places to Work lists in 2020, 2021, and 2022, Inc’s Best Workplaces in 2019 and 2021, and was also recognized on Adweek’s Fastest Growing Agencies list in 2019.