Franzia Unveils a Winter Wonderland of Boxed Wine-Loving Sweaters and Onesie With New Holiday Merchandise Collection

For next level holiday cheer, the collection includes a limited-edition collaboration sweater between Budweiser and Franzia that toasts to Buds and Franz

The Franzia holiday merchandise collection includes a limited-edition collaboration sweater between Budweiser and Franzia that toasts to Buds and Franz. (Photo: Business Wire)

RIPON, Calif.--()--Franzia®, the World’s Most Popular Wine1, announced today the launch of its annual holiday merchandise collection. This year, stringing up the lights has new meaning with a holiday sweater displaying a Franzia box covered in holiday lights that actually light up and an adult onesie covered in a pattern of Franzia boxes and holiday lights. This year’s holiday collection also includes a bathrobe and sweatpants with the same Franzia box and lights pattern, plus winter Franzia socks.

The showstopper of the holiday collection is a collaboration between Franzia and Budweiser, the King of Beers. A limited-edition holiday sweater toasts to friendship with Buds and Franz by prominently featuring both classic brands, the best of both worlds for beer and wine lovers. The collaboration started with a survey of shopper data, which revealed that Budweiser is two times more likely to be purchased with Franzia than a standard brand interaction2. Buds and Franz are buying both brands and now those fans can wear their enthusiasm across their chest. The collaboration holiday sweater with its fun and unique design (half of the sweater highlights Buds and the other half highlights Franz) is available now for $50 on the Franzia Merchandise website.

“Franzia is all about bringing friends together around a box of wine. Our hope is that Franz enjoy time together during the holidays while sporting our boxed wine-loving holiday sweaters, bathrobes and sweatpants,” said Katie Hoefs, Franzia Marketing Manager. “We’re especially excited to be able to bring together two iconic American brands, Franzia and Budweiser, joining forces to bring all our Buds and Franz a little extra joy this holidays season.”

The collaboration sweater brings to life an in-store promotion between Franzia and Budweiser. Throughout November and December, in select markets, get $5 off with a purchase of one 12-pack of Budweiser and one 3L or larger box of Franzia. Rebates are coordinated through via

To purchase the Budweiser and Franzia holiday collaboration sweater, additional Franzia merchandise and learn more about Franzia’s award-winning wines, visit the Franzia website at

About Franzia

Franzia has over 100 years of winemaking history. The winery was founded by Teresa Franzia, who planted her first vineyard in 1906 and took out a loan to start Franzia Brothers Wine Company in 1930. In 1985, Franzia became the first wine brand in America to package its wine in a box. Today Franzia continues to strive to uphold Teresa's legacy of quality, freshness, and value, winning over 150 awards from competitions and reviewers. The brand is celebrating its 26th year as the World’s Most Popular Wine by sales volume. For more information on Franzia, visit, Facebook, Instagram, and YouTube.

1 Impact Data Bank 2019 Edition
2 Catalina Franzia basket survey, 13 weeks ending 3/17/21


Double Forte
Patricia Denci, 401-965-9125

Release Summary

Franzia announced today the launch of its annual holiday merchandise collection, which includes a collaboration sweater between Franzia and Budweiser.


Double Forte
Patricia Denci, 401-965-9125