Abernathy MacGregor Launches Digital Offering

Akeem Anderson to extend strategic communications firm’s digital capabilities across all practice areas

NEW YORK--(BUSINESS WIRE)--Abernathy MacGregor, a leading strategic communications advisor, today announced the launch of a dedicated digital offering, focused on integrating and advancing the firm’s digital expertise to serve clients across industries and practice areas. The digital offering is the latest addition to Abernathy’s growing list of services providing clients with a full suite of stakeholder communications in an increasingly complex and interconnected world.

“With the launch of a dedicated offering, we are reinforcing the mindset that digital is a critical consideration for every client facing a transformative situation, or seeking to build or protect their reputation through every possible communications platform they use,” said Tom Johnson, CEO of Abernathy MacGregor. “As core stakeholder groups use digital channels as a primary means to gather, assess and share information, our mission is to deliver both specialized expertise and tailored strategies to shape the conversation and deliver it to those audiences who matter most, and with tangible, measurable results.”

Abernathy’s digital offering will be overseen by Akeem Anderson, who joins the firm today as a Senior Vice President. He will partner with the firm’s Research, Data & Insights team, Creative Services and across the firm’s practice areas to help build out the offering. Akeem brings extensive experience counseling clients on innovative integrated digital communications across special situations, corporate reputation, public affairs, and internal communications campaigns.

“I am delighted to join Abernathy at a time when digital undeniably is at the forefront of every company’s communications strategy,” said Mr. Anderson. “By extending the firm’s digital offering across our practice areas, I believe we can drive even more value for our clients as they seek to solve their complex issues.”

“I am thrilled to welcome Akeem to the firm to build upon our digital capabilities and partner with our expert practitioners on a variety of assignments,” added Mr. Johnson. “As he assesses how we can best serve our clients, Akeem also will focus on expanding the offering with key hires and resources.”

Prior to joining Abernathy, Akeem was a Director at Brunswick Group where he led digital and social strategy development for a variety of clients. Over his career, Akeem has worked with companies in industries ranging from consumer brands and hospitality, as well as energy providers, publishers and prominent non-profits and NGOs. Representative clients include Nike, Pinterest, The Kellogg Company, Marriott, Hyundai, Elkay, ScottsMiracle-Gro, the NAACP, The Obama Foundation, The Law School Admissions Council, PolitiFact and the National Foundation for Infectious Diseases. Anderson also is a former award-winning multi-media journalist, having served as a producer at WJBK FOX 2 Detroit and a reporter for the Tallahassee Democrat, a Gannett newspaper. He is a graduate of Florida A&M University.

Abernathy counsels companies on effective stakeholder communications. The firm continues to expand its offerings to meet clients’ changing needs as business, political and social issues converge. In the last several years the firm has added expertise and launched new practice areas and expanded its capabilities, with key hires in public affairs, research and corporate governance and now, digital. This growth expands on the firm’s established reputation, built over 35 years, as a strategic communications advisor in critical moments for CEOs, board directors and senior executives.

About Abernathy MacGregor

Abernathy MacGregor is a leading strategic communications advisor providing communications, engagement and advocacy expertise that helps clients build and preserve value, seize opportunities and solve problems in today’s highly complex, dynamic and interconnected world. Since 1984, the firm has provided superior, customized communications strategies and an intensely collaborative and high-energy commitment to its clients. Abernathy operates from offices in New York, Houston, Los Angeles, San Francisco and Washington, D.C. and with a presence in Chicago. The firm is a founding member of AMO, which is the leading international network of strategic communications consultancies.