InformedDNA Announces New Executive Leadership to Support Customers

Doug Berman Joins as SVP Channel and Account Management

ST. PETERSBURG, Fla.--(BUSINESS WIRE)--InformedDNA®, the country's largest applied genomics solutions company, today announced that industry veteran Doug Berman has taken the role of senior vice president (SVP) of channel and account management.

Founded in 2007, InformedDNA was the first company in the U.S. to provide telegenetic counseling services. The company rapidly evolved to make genomics expertise accessible and actionable throughout the healthcare ecosystem, now benefitting patients, health plans and healthcare providers, as well as life science organizations. Berman will provide strategic direction for the company’s channel program as well as oversight of the account management teams responsible for post-implementation product adoption, customer satisfaction, retention, and growth.

“The healthcare industry is at a pivotal moment when many are pursuing the potential of genomics-based medicine and are interested in capitalizing on its impact to elevate the standard of care and improve outcomes,” said InformedDNA CEO Dan Lieber. “Doug’s proven leadership experience and demonstrated commitment to creating strong, mutually beneficial relationships will further enable our clients and channel partners to fully leverage the power of the genomics revolution.”

Berman is dedicated to ensuring the success of InformedDNA’s clients through leadership of its strategic account management team. He has spent more than 20 years in the healthcare industry, partnering with senior executives of major health plans, health systems, and employers on adopting emerging technologies for improving clinical, operational, and financial performance. Berman’s leadership of client success initiatives helped fuel the growth of American Well and Verisk Health. In addition, he led account management at Advanced Practice Strategies and D2Hawkeye during their successful acquisitions.

“I have a passion for healthcare innovators who are helping improve patient outcomes in cost-efficient ways, like InformedDNA is doing. The company is well poised for significant growth, and I’m excited to join this incredibly talented and dedicated team in transforming the approach to genomic health,” said Berman.

About InformedDNA

InformedDNA is the country's leading applied genomics solutions company, helping harness the full power of precision medicine. With the largest independent staff of board-certified genetics specialists in the U.S., InformedDNA ensures that health organizations have access to the highest quality, most current genomics insights to optimize clinical decisions. Our solutions, which cover evidence-based guideline development, patient experience management, and value management, have helped optimize the health benefits of more than 100 million covered lives and have navigated hundreds of thousands of people to the right treatments or clinical trials. For more information, visit www.InformedDNA.com.