SANTA BARBARA, Calif.--(BUSINESS WIRE)--Establishment Labs Holdings Inc. (NASDAQ: ESTA), a global medical technology company dedicated to improving women’s health and wellness, principally in breast aesthetics and reconstruction, today announced the launch of JOY™, a new patient-centric breast aesthetics program. Women who select JOY will receive Establishment Labs’ newest generation Motiva Ergonomix2® implants through a network of highly trained plastic surgeons as well as the most comprehensive patient support program available in the industry. JOY is being unveiled at the 6th World Symposium on Ergonomic Implants that is being attended by over 200 plastic surgeons this week in Gardone Riviera, Italy.
JOY includes the Motiva Woman’s Choice Program™. This first-of-its-kind program allows women with JOY, subject to certain terms and conditions, to receive financial support from Establishment Labs should they choose to have their implants removed. Women with JOY may also have the option to visit surgeons who commit to reversing the procedure at no additional cost. In addition to the Woman’s Choice Program, JOY also includes Establishment Labs’ Always Confident Warranty®, the Motiva Extended Warranty, and other benefits.
The Motiva Ergonomix2 implants included with JOY offer all the proven benefits of Establishment Labs’ industry leading Ergonomix® implants, including SmoothSilk® surface technology, ProgressiveGel® Ultimate, and RFID enablement, as well as several new technologies, including Motiva SuperSilicones®, TrueMonobloc+™, and BluSeal+®. These advances offer enhanced ergonomy, extra soft feel, and more natural movement. Motiva Ergonomix2 implants are available exclusively through the JOY program.
“JOY is the embodiment of Establishment Labs’ commitment to support women in their breast aesthetics journey with advanced technologies and an exceptional experience,” said Juan José Chacón-Quirós, Founder and Chief Executive Officer of Establishment Labs. “JOY is a transition for Establishment Labs as well, as this is the foundation for a new digital model that speaks directly with women considering breast surgery. By combining our best-in-class Ergonomix2 implants with the Woman’s Choice Program, JOY elevates the standard in breast aesthetics.”
Plastic surgeons in the JOY program may receive specialized medical education that includes training on optimizing outcomes and reducing complications and on specialized techniques, like Motiva MinimalScar® and MotivaHybrid®. Women interested in JOY can find additional information and be connected to qualified surgeons at https://motiva.health/patients-motiva-joy.
About Establishment Labs
Establishment Labs Holdings Inc. is a global medical technology company dedicated to improving women’s health and wellness. The company’s initial focus is breast health, principally breast aesthetics and reconstruction. Establishment Labs offers a portfolio of advanced silicone gel-filled breast implants, branded as Motiva Implants® that include a number of innovative and patented features designed to deliver improved aesthetic and clinical outcomes. Since commercial launch in 2010, more than 1.6 million Motiva Implants® have been delivered to plastic surgeons in over 80 countries. The company also offers or has under development a number of related products and technologies, including the Motiva Flora® tissue expander and Motiva MIA®, the company’s minimally invasive breast enhancement procedure. In 2018, Establishment Labs received an investigational device exemption (IDE) from the FDA for the Motiva Implant® and began a clinical trial to support regulatory approval in the United States. Motiva Implants® are manufactured at the company’s two facilities in Costa Rica, which are compliant with all applicable regulatory standards under ISO13485:2016 and FDA 21 CFR 820 under the MDSAP program. Please visit our website for additional information at www.establishmentlabs.com.
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