ThirdLove Unveils FORM Seamless Collection for Endless Comfort

DTC lifestyle brand capitalizes on growing wireless bra trend to meet every body in any form

ThirdLove announces its expansion into their wireless category with the launch of the “Form Seamless” collection. (Photo: Business Wire)

SAN FRANCISCO--()--ThirdLove, the third largest e-commerce intimates apparel brand in the United States, announced its expansion into their wireless category with the launch of the “Form Seamless” collection. With a collection made to move, a life well-fitted is found with ThirdLove’s latest release that sparks the question, how do you do it in form? Made for limitless stretch and endless comfort, the new collection includes four flattering wireless bra styles and three varieties of seamless underwear designed to form to your body for a perfect fit and maximum flexibility. With pieces so versatile, it turns mundane essentials into stylish made-to-move wardrobe staples - a wireless style for all day, everyday comfort.

“We continue to see exponential growth in demand from younger audiences, as well as women who have made shifts in their lifestyles and are seeking high quality, comfortable first layer essentials,” said Ra’el Cohen, Chief Creative Officer at ThirdLove. “This new seamless collection provides limitless stretch and endless comfort, made to move with you throughout your busy day.”

Seamless by ThirdLove boasts a 4-way stretch with a soft and smooth feel that is invisible under clothes to form fit perfectly to every body for all day and everyday comfort. With the quality and durability of ThirdLove designs, Seamless includes a Wireless V-Neck Bra, Adjustable Strappy Scoop Bra and a Scoop Bralette, all for $45 each. Underwear from the line features a lighter-than-air fabric and is available in Hipster, Shortie and High-Leg Bikini styles for $14 each. Select seamless styles are available in sizes XS to 3X, with more options and sizes debuting in the coming months.

For more information on ThirdLove’s Seamless collection, please visit

This latest expansion illustrates ThirdLove’s continued commitment to providing women with unparalleled fit, comfort, and everlasting convenience. To find your perfect fit using ThirdLove’s 3D fit experience, The Fitting Room, visit

About ThirdLove

ThirdLove is a multi-generational women’s lifestyle brand focused on elevated essentials across bras, underwear, loungewear, and more, which are designed to support women feeling effortlessly comfortable and confident. In the Intimates space specifically, the Company is the number one digital bra brand among millennials in the U.S., according to NPD’s 2020 Intimate Apparel Awards. Through inclusive sizing and half-cup options, over 18 million women have found their fit with ThirdLove's original Fit Finder® quiz and can now experience the next generation 3D interactive fit and style experience via ThirdLove’s new virtual Fitting Room. ThirdLove supports the broader community through its TL Effect program, created to encourage and support early-stage companies run by female entrepreneurs of color and through the donation of more than $40 million worth of products to women in need. To learn more, visit


Alecia Pulman, ICR


Alecia Pulman, ICR