ThirdLove Announces Undefined Inc. as Winner of The TL Effect Program to Continue Support of Female Entrepreneurs of Color

The third winner, Dorian Morris, will receive a $20,000 grant and guidance from ThirdLove to help strategically grow their business through the incubator program

SAN FRANCISCO--(BUSINESS WIRE)--ThirdLove, the top online bra brand for millennials, today announced Dorian Morris, Founder and CEO of Undefined Inc., as the third recipient of its incubator program, “The TL Effect,” created to encourage and support the success of early-stage consumer-focused companies led by female entrepreneurs of color.

Founded in 2018, Undefined Inc. is the parent company of Undefined Beauty, a clean, conscious, inclusive lifestyle brand with the mission to democratize wellness and destigmatize plant magic, while “undefining” the standard of beauty. With a wide range of “clean-ical” skincare and plant-based wellness solutions to tackle modern day stress, Undefined’s products are non-toxic and are formulated with medicinal and adaptogens like CBD across collections such as the new R&R Collection and the signature Glow Collection.

“As a wellness enthusiast myself, I love Dorian’s brand and believe in her vision to make wellness more accessible and approachable through Undefined’s offerings,” said Heidi Zak, CEO and Co-Founder of ThirdLove. “With an inclusive mission that mirrors ThirdLove’s values, we’re excited to continue our incubator program, and help Dorian scale Undefined and expand to new categories to reach more people.”

Through the application process for The TL Effect’s third cohort, Morris was selected from hundreds of candidates to receive multiple levels of strategic support from ThirdLove to build Undefined’s success to date. As a part of the program, Undefined will receive a $20,000 grant in collaboration with Felicis Ventures, substantial amplification of the company through marketing and PR efforts, and business and financial advice from ThirdLove’s founders. The TL Effect also offers mentorship from various ThirdLove team members who can help with a range of business aspects that are a priority for Dorian including product development, production, supply chain management, creative, and more.

“To truly make an impact and democratize beauty, I know that it will take an ecosystem of change makers and I’m honored to have been chosen for The TL Effect,” said Undefined Inc. Founder and CEO, Dorian Morris. “As a leader in the DTC space that has challenged the status quo by disrupting the bra category, Heidi and ThirdLove will help me build upon a strong foundation to take Undefined to new heights and break through the wellness space.”

Applications for the fourth cohort of The TL Effect are expected to open in February and female founders of color who are interested in applying are encouraged to fill out the form, here, to be notified as soon as applications open.

For more information on The TL Effect and Dorian’s experience visit: https://blog-content.thirdlove.com/tleffect-dorianmorris/

About ThirdLove

ThirdLove is a multi-generational women’s lifestyle brand focused on elevated essentials across bras, underwear, loungewear, and more, which are designed to support women feeling effortlessly comfortable and confident. To date, over 19 million women have found their fit with ThirdLove's original Fit Finder® quiz and can now experience the next-generation 3D interactive fit and style experience via ThirdLove’s new virtual Fitting Room. ThirdLove supports the broader community through its TL Effect program, created to encourage and support early-stage companies run by female entrepreneurs of color and through the donation of more than $40 million worth of products to women in need. To learn more, visit www.thirdlove.com.

About Undefined Inc.

Undefined Inc. includes Undefined Beauty, a clean, conscious, inclusive lifestyle brand focused on democratizing wellness and destigmatizing plant magic. The Glow Collection taps into the supercharged benefits of CBD to soothe, balance and heal whereas the new R&R Collection harnesses the power of adaptogenic mushrooms to detoxify and protect against daily stressors and there is continued category expansion on the horizon. Dorian believes in the power of plant magic in all its forms and has built Undefined to educate, normalize and demystify plant-based solutions for all. To learn more visit Undefinedco.com and follow on social media @undefinedbeauty_co.