LOS ÁNGELES--(BUSINESS WIRE)--The ARIA Network, an integrated media group bringing billions of physical and digital assets to life through advanced recognition, augmented reality and 360° immersive experiences, launched a new NFT (non-fungible token) exchange today that is fully transparent, secure and carbon-negative.
The network will feature ARIA’s “living NFTs,” a unique opportunity for marketers to forge a relationship with NFT purchasers by expanding value over time with the addition of exclusive and updated content.
In launching the Exchange, ARIA has signed an exclusive 5-year partnership with the National Basketball Retired Players Association to offer highly collectible NFTs for almost 1500 NBA, WNBA and Harlem Globetrotters legends.
“We are excited to partner with The ARIA Network and their groundbreaking ARIA Exchange NFT platform,” said NBRPA President & CEO, Scott Rochelle. “Demand for our membership of nearly 1,500 NBA and WNBA Legends has never been higher and their legendary accomplishments and iconic moments are a natural fit to bring exclusive, experiential and artistic value to fans and collectors around the world.”
Committed to reducing impact on the planet, the ARIA Exchange trading platform tracks and calculates the carbon footprint of NFTs from minting to purchase. Powered by SUKU and in partnership with Carbon Analytics and Moss.Earth, the ARIA Exchange not only consumes a fraction of the energy ingested by other platforms, but also provides carbon deposits exceeding CO2 emitted, rendering all transactions carbon-negative.
“When you think about the application of NFTs as technology and virtual environments mature, we are in a really exciting moment in time,” said Co-CEO Darren Mann. “We’ve created the most advanced, sustainable NFT exchange that addresses crypto climate concerns while giving collectors and consumers unparalleled experiences and content.”
Additionally, every NFT on ARIA Exchange is securely stored on Hedera Hashgraph, a well-established distributed ledger, backed by a council consisting of dozens of reputable large enterprises. This decentralized network ensures the unconditional authenticity, and immutability of every piece of information that is stored on it.
“I am proud to be part of a company endeavoring to build a more sustainable, more efficient, safe and transparent exchange. In building with our partners, we look to the future of NFTs and what, in the minds of collectors and consumers, will stand the test of time. To that end, we will be delivering dynamic, exclusive, never before seen content that we believe will set the ARIA Exchange apart from the competition,” Rebecca Jonah, Co-CEO of The ARIA Network.
The ARIA Exchange will soon be announcing a number of new partnerships across additional leagues, musicians, artists, creators and celebrities. The ARIA exchange will host the first wave of these NFTs beginning in July. Fans can sign up now for early access to forthcoming collections by creating a profile at www.ariaexchange.com.
The ARIA Network is a disruptive, integrated media network that uses proprietary technologies to immerse consumers and fans into new virtual worlds in ways never before imagined. ARIA builds disruptive augmented reality with billions of gateways to infinite possibilities through proprietary recognition technology. ARIA also powers the ARIA Exchange, the world’s most advanced NFT trading platform that is more efficient, transparent, secure and carbon neutral. ARIA partners with global brands to dynamically engage their consumers and is the exclusive AR/VR partner of Brookfield Properties, powering over 100 malls across the country. ARIA partners with leagues, players and celebrities to engage and excite fans across this new phygital ecosystem.