retailX and WestRock Announce SmartCommerce Partnership

Powered by WestRock and an alliance of retail technology partners, SmartCommerce is a 4,000-sq.-ft. immersive experience on the retailX show floor, detailing the latest in retail technology.

ALPHARETTA, Ga--()--retailX, a multifaceted content platform anchored by an annual physical event, has partnered with WestRock, a leading provider of retail merchandising and packaging solutions to present SmartCommerce to the retail industry. Debuting August 24-25 at retailX 2021, SmartCommerce will cover 4,000 sq. ft. on the exhibit floor and showcase new and innovative technologies spanning shopper experience, ecommerce, and supply chain solutions.

Built on-site at McCormick Place, SmartCommerce will showcase the capabilities of a new “Store as Media” alliance that includes the combination of leading-edge companies such as Intel, Digimarc and VSBLTY with WestRock’s merchandising, technology integration and ecommerce expertise. The featured destination will provide retailX attendees an immersive experience that translates across retail categories and channels. Furthering retailX commitment to integrating the physical and digital worlds of retail, SmartCommerce is poised to provide a unique visual into the seamless possibilities of ecommerce functionality, supply chain optimization and in-store experience.

“WestRock is an established and valued partner of retailX, and a leader of industry with a rich history of forward-thinking and innovation. The Store as Media partner’s technology, data and analytics capabilities combined with WestRock’s merchandising expertise make Smart Commerce an essential destination during your show experience. We’re excited to see their vision come to life on the show floor this August,” said Katherine Childress, retailX Show Director. “The rapid evolution of retail consumer behavior during the pandemic has forced our industry to rethink business and operational models. As we continue to focus our attention on improving customer journeys, this immersive activation from WestRock and the alliance partners is a perfect illustration of the retailX 2021 event theme ‘Empowering Seamless Consumer Experiences.”

The alliance will curate the interior of the SmartCommerce featured showcase to encompass the four pillars of the retailX exhibit floor and conference agenda: “The New In-Store”, ”Marketplaces & Platforms” “Smart Supply Chain” and “Marketing & Consumer Connection.”

Media Registration Is Now Open For retailX – Click Here To Register.

For further information or to arrange an interview with a participating retailX executive, please contact: Beth Cowperthwaite at

About retailX | As a physical event and digital platform, retailX provides direct access to the technology and trends shaping the digital future of retail. Catering to omnichannel and ecommerce retailers and brands, retailX is the ultimate resource to advance in the retail industry’s evolution. retailX is owned and produced by Emerald.

About WestRock | WestRock (NYSE: WRK) partners with our customers to provide differentiated, sustainable paper and packaging solutions that help them win in the marketplace. WestRock’s team members support customers around the world from locations spanning North America, South America, Europe, Asia and Australia. Learn more at

About VSBLTY ( Headquartered in Philadelphia, VSBLTY (CSE: VSBY) (Frankfurt: 5VS) (OTC: VSBGF) (“VSBLTY”) is the world leader in Proactive Digital Display™, which transforms retail and public spaces as well as place-based media networks with SaaS-based audience measurement and security software that uses artificial intelligence and machine learning.

Digimarc Corporation (NASDAQ: DMRC) is a pioneer and leader in digital watermarking solutions and the automatic identification of media, including packaging, commercial print, digital images, audio and video. Digimarc helps customers drive efficiency, accuracy and security across physical and digital supply chains. Learn more at and follow us @digimarc.


Beth Cowperthwaite at

Release Summary

retailX, a content platform anchored by an annual event, has partnered with WestRock, a leader in retail merchandising to present SmartCommerce.


Beth Cowperthwaite at