UPPER SADDLE RIVER, N.J.--(BUSINESS WIRE)--Health & Wellness Partners, LLC (HWP), a global medical and scientific communications company, is pleased to announce John M. Burger as its Vice President, Medical Marketing Strategy. This addition to the organization enhances HWP’s commitment to the advancement of HCP and patient education, and solidifies the company as a valuable business partner to the life sciences industry.
In his role as Vice President, Medical Marketing Strategy, Burger will help translate strategic insights into innovative, compelling medical marketing initiatives. He will also support and implement strategic planning best practices that will benefit HWP’s full spectrum of current and future clients.
“I’m thrilled to see John join HWP in this newly created role,” stated Jessica Cini, SVP, Business Development and Client Services Director at HWP. “We believe our clients will see an immediate impact in how we are approaching their needs.”
As a biopharma industry expert, Burger brings a wealth of knowledge and experience in market development, commercialization, and strategy across a wide variety of therapeutic areas in the pharmaceutical and biotechnology industries. He has worked side-by-side with hundreds of clients to optimize strategy, education, and marketing for their brands and portfolios.
“HWP is committed to identifying and implementing innovative, strategic medical communication solutions for our pharma partners,” stated Elizabeth Rappa, PharmD, RPh, SVP, Scientific and Medical Services at HWP. “John’s experience with market development and commercialization strategies across a wide range of therapeutic areas will strengthen our ability to deliver on that commitment.”
“I’m thrilled to join HWP in this strategy role after being so impressed by their client roster, their deep commitment to both client service and science, and their strong and successful pivot to virtual platforms in the past year,” said Burger.
Founded in 2005, HWP offers the life-science industry excellence in strategic consulting, tactical planning, enduring materials, live events, digital solutions, and outcomes/metrics. HWP is a woman-owned company and is certified by the Women’s Business Enterprise National Council (WBENC). For more information about HWP, visit thehwpgroup.com.