Wrike Democratizes Work With Market-First Freemium Offering, With Unlimited Users

SAN JOSE, Calif.--(BUSINESS WIRE)--Wrike, the most intelligent and versatile collaborative work management platform, now part of Citrix, today announced a new Freemium offering with unlimited seats, designed to meet the collaboration and work management demands of hybrid workforces.

Unlike other Freemium offerings on the market, Wrike Free brings an entire organization into one platform, allowing them to communicate, collaborate, analyze, and report out from a single source of truth. This instantly removes the complexities brought about by a plethora of work and communication tools that typically create workplace “noise” and force employees to use multiple tools as a way to keep connected with peers. Built with scalability, security, and automation at the core, the Wrike platform increases agility and velocity of employee output, automates workflows, provides clarity, and aligns teams across the organization — a top priority for CIOs and business leaders in 2021.

“Companies and their employees are near breaking point — they’re struggling with email and instant message overload, an inability to effectively collaborate in real time, and meeting fatigue. The challenges surrounding remote and hybrid work are also escalating, which is creating a massive shift in the market to adopt enterprise wide collaboration and work management solutions,” says Andrew Filev, Senior Vice President and Wrike General Manager, Citrix.

“We can’t keep throwing traditional tools at modern problems. The nature of today’s work is such that it travels across an organization — traversing many teams, reporting up to the C-suite, out to multiple suppliers and back again. It’s complex. But if employees are given the opportunity to truly work as one team, on a single platform, they elevate themselves out of menial tasks to focus on their most valuable output: creative, strategic thinking. And that’s what truly powers a business and drives innovation.”

By flipping the Freemium model and allowing an unlimited number of users, Wrike opens up its collaborative work management solution to an entire organization from the get-go. It removes team silos and allows everyone to quickly experience the benefit of working as one team in a highly versatile, secure platform. In particular, for nonprofit organizations and educational institutions with smaller budgets, having widespread access to Freemium solutions can be particularly beneficial.

Available now, Wrike Free features include:

• Single source of truth for individuals and teams to align and manage different types of work.
• Unlimited users so organizations can easily deploy Wrike to their entire workforce.
• Visibility with task and subtask management and progress tracking with live activity views across global, project, and task levels.
• Interactive views such as Board view, which is just like moving sticky notes on a whiteboard.
• Intelligent app experience that continuously improves with user activity via Work Intelligence, Wrike’s predictive machine learning engine.
• Pre-built cloud storage integrations, e.g., with Google Drive, Microsoft Office 365, and Box.
• Award-winning web, desktop, and mobile applications.

With approximately 20,000 customers worldwide, including Snowflake, DISH, and Airbnb, Wrike is one of the leading collaborative work management solutions on the market. In Q4 2020, the company received the highest possible score across 15 criteria in The Forrester Wave™: Collaborative Work Management Tools, Q4 2020, which was authored by Forrester VP and Principal Analyst Margo Visitacion: “Wrike’s work management capabilities outpace its competitors” and “[Wrike] delivers strong vertical content in marketing, IT, and agencies to support specific use cases … Customers note the solution allows them to harmonize their processes to improve transparency and drive up customer satisfaction.”

In addition to the Freemium offering, Wrike also offers business and enterprise package options for those looking to collaborate across multiple teams and company wide initiatives with customizability and automation, advanced analytics and workload management, and best-in-class security and governance. For more information, visit https://www.wrike.com/price.

About Wrike

Wrike, now part of Citrix, is the most versatile work management platform for the enterprise. It can be easily configured for any team and any use case to transform how work gets done. Wrike’s feature-rich platform puts teams in control of their digital workflows, enabling them to focus on the most important work, maximize potential, and accelerate business growth. More than 20,000 customers, including Estée Lauder, Hootsuite, Nielsen, Ogilvy, Siemens, and Tiffany & Co., and 2M+ users across 140 countries depend on Wrike to help teams plan, manage, and complete work at scale. Wrike is headquartered in San Jose, California. For more information, visit: https://www.wrike.com/.