3Q Digital Launches Growth Model to Drive Scalable Business Growth for Brands; Names Fidel Parente, a Dentsu Aegis Network Veteran, as EVP, Client Services

New model is supported by a suite of specially-designed programs to help marketers drive growth across the entire customer journey

Fidel Parente joins the growth marketing agency to drive holistic client growth by combining performance and brand

CHICAGO--(BUSINESS WIRE)--3Q Digital, the disruptive growth marketing agency that Accepts No Limits, is announcing the launch of its new Growth Model, management solutions, and suite of exclusive programs designed to transform brands into market leaders by driving scalable growth and measurable business outcomes. The agency is also announcing the appointment of Fidel Parente, former Global Client President at Dentsu Aegis Network, as Executive Vice President, Client Services.

Over the last year, businesses have accelerated their digital strategies, creating an increasingly complex and competitive digital landscape for marketers to navigate. As a result, marketers today can no longer afford to manage media performance in siloed channels -- to drive business growth, marketers must take a holistic approach to media activation and identify growth opportunities across the entire customer journey rather than focusing exclusively on performance KPIs.

“The difference between performance and growth marketing is that performance is measured in siloed channels and KPIs, whereas growth marketing looks at the entire customer journey to drive real business outcomes,” said Sam Huston, CSO of 3Q Digital. “The roadmap we've tested takes a proven, audience-based approach that not only drives marketing performance but creates meaningful growth for the entire business. It’s an extremely powerful tool for marketing directors and CMOs alike and the results our clients are seeing so far are incredible.”

“We had previously selected 3Q as our performance marketing agency to help scale and mature our performance marketing discipline, and when we needed an expert team in extreme conditions, they performed remarkably and showed an unwavering commitment to our brand, the results, and showcased their excellence,” said Todd Harrison, SVP of Digital Innovation at Skechers. “Our e-commerce business in 2020 achieved 200% YoY growth and 3Q was instrumental in helping us achieve our revenue goals by providing a dynamic scale model, creative thinking, and most importantly, a commitment to our success.”

In addition to Skechers, clients including Oura and eyebobs also beta-tested the model and experienced results that far exceeded expectations. 3Q Digital’s Growth Model infuses strategic thinking and business intelligence into each step of its process, and its solution and programs include:

End-to-End Digital Management: Full-scale media management for brands that need to transform media performance into bottom-line growth, providing clients with an always-on team and strategic roadmap that drives growth across three programs:

• Acquire: The Acquire program blends holistic digital media channel management with best-in-class testing and optimization techniques to help ambitious brands capture and capitalize on new growth opportunities.
• Amplify: The Amplify program extends clients' reach across the entire customer journey, with strategy and techniques underpinned by advanced analytics and customer research, enabling companies to maximize growth while maintaining performance KPIs.
• Attack: The Attack program helps clients identify untapped yet winnable audiences and continue growing market share to achieve and sustain market leadership.

Strategic Advisory: Advisory media management programs for businesses looking for a second, unbiased opinion on their current media investments and marketing plans through two opportunity analysis programs:

• Devise: The Devise program offers elite channel understanding that unlocks latent performance potential in current campaigns.
• Dominate: The Dominate program provides an analysis of marketing relative to top competitors and a comprehensive, cross-discipline set of recommendations to win back market share.

3Q Digital is also announcing the appointment of Fidel Parente as Executive Vice President, Client Services, where he will partner with teams to develop strategies and nurture relationships with the agency’s retail and enterprise clients. Parente joins 3Q from Carat, a global media agency and Dentsu company, where he served in various leadership positions for 20 years, including his last role as Global Client President and executive lead for the adidas group and its portfolio of brands.

“People say this a lot, but Fidel’s deep experience in brand marketing is truly unmatched,” said Stephanie Mace, Chief Client Officer at 3Q Digital. “He has a proven track record of growing some of the world’s most iconic lifestyle brands and brings a client-first mindset that makes it clear that he is the right person to help our clients achieve their aggressive growth goals. Speaking for the entire agency, we couldn’t be happier to have him on our side.”

“Based on conversations I was having with the executive team I could tell right away that culturally, 3Q Digital was a fit,” said Fidel Parente, EVP, Client Services. “We share a long-term, client-centric approach to management, while also aligning on a media philosophy that puts audiences first. This new growth model is a legitimate game-changer for businesses looking to remove silos and drive tangible business outcomes through digital media. I’m thrilled to be part of the team and help 3Q Digital achieve our mission of transforming brands into market leaders with this new model.”

Learn more about 3Q Digital’s Growth Model here.

About 3Q Digital

3Q Digital is one of the world's largest independent digital growth agencies, with 8 offices and more than 400 employees. Founded in 2008 by David Rodnitzky, and verified by TechCrunch as an Expert Growth Marketing Agency, it has grown an impressive portfolio of clients in a range of verticals through paid media, business strategy, decision sciences, creative, SEO, and content. 3Q ranked in Ad Age's Best Places to Work in 2020 and 2021, and on Inc.com's 2020 Best Places to Work list. For more information, please visit https://3qdigital.com/services/.