CHICAGO--(BUSINESS WIRE)--Over the past few weeks, some of the biggest names in the entertainment industry – from award-winning recording artists and producers to celebrated actors and chefs – have been spotted in real life and on social media with a new drink in hand. Proof Point Spirited Seltzers, made with real spirits and a splash of real juice, have officially hit shelves in 27 states across the country.
Designed to bring something refreshingly real to the category, Proof Point was developed for hard seltzer drinkers who prefer a top-shelf, authentic experience that is just as real as they are.
“When we looked at the seltzer category, there was an element of ‘realness’ missing. We wanted to create a product that brings you those high-quality ingredients and a brand that celebrates those bold enough to be real,” said Jamie Wideman, vice president of Molson Coors Innovation. “Naturally, we were drawn to collaborators who are known for being unapologetically and refreshingly themselves, so that together, we could shake up seltzers in a major way.”
Proof Point has shown up at high-profile events and celebrations in May, ranging from Trillerfest in Miami and hip-hop producer JetsonMade’s Space Boy Beat Camp in Atlanta, to numerous celebrities posting on social with Proof Point and the hashtag #ToastToReal, including multi-platinum, GRAMMY®-nominated recording artist, Meek Mill. The brand will continue to appear in culture this year, working with well-known creators and artists represented by entertainment heavyweight, Roc Nation, and more.
“We love that Proof Point is already making its mark on culture, but our ingredients are also a major reason for why this brand is different,” said Brittany Lanier, senior marketing manager for Proof Point at Molson Coors. “We’ve crafted Proof Point with high-quality spirits that were previously missing from the category, like barrel-aged whiskey, Caribbean rum, six-times distilled vodka and Mexican tequila. This brand is all about amplifying and elevating the realest voices with a hard seltzer that matches their authenticity,”
The premium hard seltzer is available in four flavor combinations: whiskey seltzer with blackberry lemon, rum seltzer with mango pineapple, vodka seltzer with lime, and tequila seltzer with grapefruit. Each 12oz slim can of Proof Point checks in at 5% ABV, 100 calories and zero sugar. Proof Point is available in 4-packs now; each 12-oz slim can checks in at 5% ABV, 100 calories and zero sugar.
Learn more about Proof Point by visiting proofpointseltzers.com, following the brand on Instagram @proofpointseltzers, Facebook @proofpointseltzers, Twitter @proofpointseltz, and by signing up to receive the latest information via email. Keep an eye out for the hashtag #ToastToReal for additional Proof Point content on social.
About Molson Coors Beverage Company
For over two centuries Molson Coors has been brewing beverages that unite people for all of life’s moments. From Coors Light, Miller Lite, Molson Canadian, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Saint Archer Gold, Leinenkugel’s Summer Shandy, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle with sparkling cocktails, canned wine, kombucha, cider and more.
Molson Coors Beverage Company is a publicly traded company that operates through Molson Coors North America and Molson Coors Europe, and is traded on the New York and Canadian Stock Exchange (TAP). The company’s commitment to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment is reflected in Our Beer Print and our 2025 sustainability targets. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.