Wawa Appoints Performics to Handle U.S. Digital Media Strategy, Planning and Buying

Publicis Groupe’s performance marketing agency, Performics, will service digital media and content across Wawa’s 900+ locations, focused on digital transformation

CHICAGO--(BUSINESS WIRE)--Wawa, chain of convenience stores and gas stations, has selected Performics, the performance marketing engine of Publicis Groupe, as its digital AOR, handling digital media strategy, planning and buying across Wawa’s 900+ U.S. locations. Performics will be responsible for Paid Search, eCommerce Strategy, SEO and Programmatic Display, in addition to leveraging Advanced Analytics, proprietary media buying/optimization technology and an intent-based communications architecture.

Todd Miller, Wawa’s Senior Director of Brand Strategy and Experience, explains, “We’re working towards digital transformation in order to create exceptional experiences that provide boundless convenience and personal connections for our customers. We’re excited to partner with Performics on this journey, leveraging their expertise in creating digital ads and experiences that fulfill our customers’ intent.”

Performics capabilities for Wawa include Paid Media, Content, Ecommerce, Personalization, Advanced Analytics and Intent-Based Marketing. Paul Tibbitt, Performics CEO, commented, “Our mission for Wawa is to harness data and digital intent signals to find the right person with the right media, content and creative message. We couldn’t be more excited to be working with Wawa on its path towards digital transformation.”

About Performics

As the original performance marketing agency, Performics is the premier revenue growth driver for many of the world’s most admired brands. Across an expansive global network operating in 57 countries, Performics leverages data, technology and talent to create and convert consumer demand wherever it is expressed—search, social, display, commerce and offline channels. Performics is built for the relentless pursuit of results. Headquartered in Chicago, Performics is a Publicis Media company and the performance marketing engine of Publicis Groupe. Demand Performance. To learn more, visit https://www.performics.com.