LOS ANGELES--(BUSINESS WIRE)--BIGtoken® Inc., the first privacy focused, opt-in data marketplace where people own and monetize their data, will host a webinar on Thursday, May 6, 2021 to discuss the impact of ad tech and media in a post-third-party-cookie world.
At the turning of the tide, you can sink or swim. When privacy regulations forced advertisers to change their ethics and technology, the industry needed a new strategy to stay afloat. Luckily, some saw possibilities where privacy laws could impact publishers and brands in a positive way. So, what are those possibilities? With Google’s removal of third-party cookies, Chrome’s Privacy Sandbox, and Apple’s opt-in for Identifiers for Advertisers (IDFA), how can brands work to understand their consumers better? As ad tech evolves, how can brands reach their target audiences while abiding by privacy standards and without spending a fortune?
Join hosts BIGtoken Co-Founder and CRO George Stella and Gilbert Hill and experts Jessica Simpson and Nick Potvin on May 6 for a discussion on the impact of ad tech and media in a post-third-party-cookie world.
Who: George Stella, Gilbert Hill, Nick Potvin, Jessica Simpson
When: May 6, 2021 at 1:00 p.m. ET / 10:00 a.m. PT
What: Turning of the Tide for Ad Tech
- New changes in ad technology, including new advertising identifiers, and how it impacts publishers and brands
- Opportunities for the advertising industry to grow in a privacy regulated environment
- Optimizing marketing budgets while abiding by new privacy standards
Where: Sign up for the webinar via Zoom HERE!
Jess Simpson leads Publicis Media’s Verified and Identity Consulting and Solutions teams, where she works across all regions, agencies and solutions to bring identity strategy and capabilities to Publicis Groupe’s media clients in a privacy-first context.
Nick serves in a dual report role at PGA TOUR between Revenue Operations and Legal. Prior to his current role, he worked in UX for the healthcare industry, agency side as a producer, and performed campaign management in the ad tech space. Nick has a Master’s degree in Digital Media Management from Northeastern University and is currently pursuing a Master’s of Science in Cybersecurity Law from the University of Maryland. He has also earned the Certified Information Privacy Technologist (CIPT) distinction from the International Association of Privacy Professionals (IAPP).
BIGtoken® believes that data privacy is a human right. BIGtoken is the first privacy focused, opt-in data marketplace where people own and monetize their data. Through a transparent platform and consumer reward system, BIG offers users choice, transparency, and compensation for their anonymized data. Participating consumers earn rewards and advertisers and media companies get access to insights from compliant first-party data for marketing and media activation. For more information on BIGtoken, visit bigtoken.com.
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This news release contains "forward-looking statements'' made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements relate to future, not past, events and may often be identified by words such as "expect," "anticipate," "intend," "plan," "believe," "seek" or "will." Forward-looking statements by their nature address matters that are, to different degrees, uncertain. Specific risks and uncertainties that could cause our actual results to differ materially from those expressed in our forward-looking statements include risks inherent in our business, and our need for future capital. Actual results may differ materially from the results anticipated in these forward-looking statements. Additional information on potential factors that could affect our results and other risks and uncertainties are detailed from time to time in BIGtoken’s periodic reports filed with the Securities and Exchange Commission (SEC). We do not assume any obligation to update any forward-looking statements.