H Code and Spanish Multimedia Leader Grupo Vocento Announce Exclusive Partnership

SANTA MONICA, Calif.--(BUSINESS WIRE)--H Code, the largest Hispanic digital media company in the U.S., today announces its exclusive partnership with Grupo Vocento, the leading multimedia communications group in Spain. Through this partnership, H Code will represent 100% of Grupo Vocento’s inventory in the United States, offering brands and advertisers unparalleled access to Grupo Vocento’s leading media properties like ABC, El Correo and Hoy to reach Hispanic audiences.

“We are grateful for this partnership with Grupo Vocento as it offers us access to an excellent portfolio of digital properties that have provided significant value to Hispanic audiences. We’re looking forward to helping brands tap into this audience with deeper authenticity and precision,” says Parker Morse, CEO of H Code.

Grupo Vocento accounts for 29.9% of newspaper circulation in Spain thanks to its 12 newspapers with national, regional and local coverage, including ABC.es, the third-largest national general-interest newspaper . Brands and advertisers can now engage with the company’s Spanish-speaking U.S. audiences using H Code’s premium products, which include display, rich media, video, mobile, native, social/digital channels, as well as creative services.

In Digital Vocento counts with 14 digital newspapers and has a notable positioning on the internet, with an audience of more than 30 million unique visitors at the end of 2020 (Comscore), reaching 86% of the audience.

“We’re confident that H Code is the right monetization partner that will deliver us the best advertising partners due to their leadership in engaging with the U.S. Hispanic audience. Their leadership in the digital space will be key to helping us continue growing our presence in this critical market for us,” says Pedro Obieta Orue, Business Digital Manager at Grupo Vocento.

The partnership with Grupo Vocento further strengthens H Code’s global leadership within Hispanic digital media and allows H Code to utilize large, engaged U.S. Hispanic audiences and maximize campaigns for brand partners.

“Our partnership with Grupo Vocento will give us the opportunity to create elevated digital ad experiences to support their high quality content that will generate significantly more engagement from their audiences. We’re excited to partner with them to increase our footprint in digital Hispanic reach,” says Pablo Rivera, VP of Publisher Development for H Code.

The partnership with Grupo Vocento is H Code’s first move in establishing a foothold in Europe. The company has previously secured strategic partnerships with leading Latin American publishers including Mexico-based Grupo Imagen, Peru-based Grupo El Comercio and El Salvador-based La Prensa Grafica.

About H Code

Founded in 2015, H Code has solidified its place as the largest Hispanic digital media company in the United States. Committed to reaching Hispanic audiences at scale, H Code strives to leverage its learnings, brand equity, and expertise to shape the future of media by unlocking diverse audiences through data and authentic creative and content. Today, H Code’s employee base is 84% multicultural, 65% Hispanic/Latinx, and 49% female across its offices in the U.S. and Latin America.

Named one of the fastest-growing private companies in the nation by multiple outlets, H Code strategically brings together targetable data, exclusive inventory, authentic creative and custom content, and more to influence powerful Hispanic consumers every day through digital and integrated campaigns. Backed by its proprietary intelligence platform that derives insights from a robust influencer network and the largest Hispanic digital panel, H Code delivers the most impactful, data-driven strategies to effectively reach and influence multicultural audiences online with unmatched authenticity.