Mobile Advertising Market Research during 2021-2025 | Industry Planning Structure for the New Normal | Technavio

Shape strategic responses through the phases of industry recovery

Alphabet Inc., AppLovin Corp., and Chartboost Inc. will emerge as major mobile advertising market participants during 2021-2025

Technavio has announced its latest market research report titled Global Mobile Advertising Market 2021-2025 (Graphic: Business Wire)

LONDON--()--The mobile advertising market is expected to grow by USD 111.58 billion during 2021-2025, according to Technavio. The report offers a detailed analysis of the impact of the COVID-19 pandemic on the mobile advertising market in optimistic, probable, and pessimistic forecast scenarios.

Enterprises will go through Response, Recovery, and Renew phases. Download a Free Sample Report on COVID-19

The mobile advertising market will witness a positive impact during the forecast period owing to the widespread growth of the COVID-19 pandemic. As per Technavio’s pandemic-focused market research, market growth is likely to increase as compared to 2019.

With the continuing spread of the novel coronavirus pandemic, organizations across the globe are gradually flattening their recessionary curve by leveraging technology. Many businesses will go through response, recovery, and renew phases. Building business resilience and enabling agility will aid organizations to move forward in their journey out of the COVID-19 crisis towards the next normal.

This post-pandemic business planning research will aid clients to:

  • Adjust their strategic planning to move ahead once business stability kicks in.
  • Build resilience by making effective resource and investment choices for individual business units, products, and service lines.
  • Conceptualize scenario-based planning to mitigate future crisis situations.

Download the Post-Pandemic Business Planning Structure. Click here

Key Considerations for Market Forecast:

  • Impact of lockdowns, supply chain disruptions, demand destruction, and change in customer behavior
  • Optimistic, probable, and pessimistic scenarios for all markets as the impact of pandemic unfolds
  • Pre- as well as post-COVID-19 market estimates
  • Quarterly impact analysis and updates on market estimates

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Major Three Mobile Advertising Market Participants:

Alphabet Inc.

Alphabet Inc. operates the business through various segments such as Google, and Other Bets. The company offers a mobile advertising platform that helps to monetize the mobile app through in-app advertising.

AppLovin Corp.

AppLovin Corp. operates the business through the Unified segment. The company offers experienced designers, developers of top-performing ad types including Playable ads, Video ads, High performing video ads, Display ads.

Chartboost Inc.

Chartboost Inc. operates the business through various segments such as MONETIZE, and ADVERTISE. The company offers mobile in-app users to start in-app advertising with immersive videos, statics, and playable, increasing IPM, CTR, and IR.

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Get report snapshot here to get detailed market share analysis of market participants during COVID-19 lockdown:

Mobile Advertising Market 2021-2025: Segmentation

The mobile advertising market is segmented as below:

  • Type
    • Display
    • Search
    • SMS
  • Geography
    • APAC
    • North America
    • Europe
    • South America
    • MEA

The mobile advertising market is driven by growth in in-app advertising. In addition, other factors such as the rapid growth of programmatic advertising are expected to trigger the mobile advertising market toward witnessing a CAGR of almost 10% during the forecast period.

Get more insights about the global trends impacting the future of the mobile advertising market, Request Free Sample @

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Competitive scenario

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Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

Release Summary

The Mobile Advertising Market will grow by $ 111.58 bn during 2021-2025


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200