SAN DIEGO--(BUSINESS WIRE)--Smooth as ice takes on a new meaning this NHL season. MANSCAPED™, the pioneer in men’s below-the-waist grooming, has entered the rink and today announces its latest designation: Official Men’s Grooming Partner of the Ottawa Senators. All eyes are on the young ice hockey team, which competes in the Atlantic Division of the Eastern Conference of the National Hockey League ― and this season’s unprecedented all-Canadian North Division. The Sens face off against the Toronto Maple Leafs tonight in their epic home arena Canadian Tire Centre, which now reps the bold MANSCAPED logo that has made its mark on sports worldwide.
“MANSCAPED is a team of sports lovers - many Canadian born and bred - so we’re as riled up as anyone for the 2021 NHL season, and we couldn’t be happier to be partnering with the Senators this year,” said Joey Kovac, Senior Director of Marketing at MANSCAPED. “As with all of our strategic partnerships, we aim to enhance the experience of the fans, players, and our proud partners, and this one is sure to deliver on that. We’re already feeling the excitement of this historic NHL season, and it’s only just begun.”
“We’re delighted to partner with the fastest-growing male hygiene brand for what’s expected to be an exciting season of Senators hockey,” said Anthony LeBlanc, Senators President of Business Operations. “MANSCAPED’s revolutionary technology offers men a very comfortable, close shave, so it’s fitting that we’ve shaved ice down at Canadian Tire Centre and placed their logo in a highly visible position. As such, Senators fans can look forward to receiving special MANSCAPED offers while earning opportunities to win their coveted products throughout the 2020-21 season.”
Already buzzing on social media and beyond is the cornerstone of the partnership ― MANSCAPED’s corner ice logo at the Senators’ world-class landmark venue in Ottawa, Ontario. Other components of the collaboration will entertain fans all over the world, fueled by the grooming brand’s standout (and hilarious) advertising, sought-out social posts and contests, and can’t-miss digital promotions. Further creative integrations will be implemented on the hockey club’s website and Ottawa Senators app.
MANSCAPED is adding double the spice to the 2021 NHL season, having also graced the ice of the Montreal Canadiens, who are also competing in the North Division, and will duel the Senators ten times. With these MAN-powered face-offs, only one thing is for certain: the players will be the most ballsy, and well-kept, in NHL history.
About The Ottawa Senators:
One of 31 National Hockey League teams and one of seven based in Canada, the Senators have been a member of the NHL’s Eastern Conference since the team’s inception in 1992-93.
Founded in 2016, San Diego, California-based MANSCAPED is the global leader in men's grooming and hygiene below-the-waist. The product range includes only the best tools, formulations, and accessories for a simple, effective, and elevated male grooming routine. MANSCAPED offers direct-to-consumer shipping in more than 30 countries, spanning the United States, Canada, Australia, New Zealand, the United Kingdom, the European Union, Norway, and Switzerland. Retail placement includes Target and Best Buy locations throughout the U.S., with further domestic and international retail options coming soon. For more information, visit the website or follow on Facebook, Instagram, Twitter, TikTok, YouTube, and Triller.