Reflect Systems Receives ICX Elevate Award for Deployment of Voice-Activated 5G Experiences at Verizon Stores Nationwide

Reflect Systems delivers first-of-its-kind digital experience at Verizon locations

Reflect Systems and BrightSign partnered with Verizon to build the first voice-directed, branded digital signage experience to ever be deployed at scale. (Photo: Business Wire)

DALLAS--()--Reflect Systems, a leader in place-based digital experiences for retail, entertainment and healthcare providers, today announced it has won the prestigious Interactive Customer Experience (ICX) Association Elevate Award for deployment of voice-activated 5G experiences at Verizon stores nationwide. Reflect Systems and BrightSign partnered with Verizon to build this in-store, brand-specific voice-activated digital experience, which is the first voice-directed, branded digital signage experience to ever be deployed at scale.

The experience shows both prospective and current customers at Verizon’s retail stores that the company is committed to providing its customers with unique and differentiated experiences, combining best-in-class streaming services with America’s most reliable network. Both this deployment and ICX recognition also signal Reflect’s position as a rising leader in the digital signage industry with a rapid growth trajectory.

Verizon’s new digital signage experiences enable customers to take an in-depth look at its 5G Entertainment and 5G Home offerings, activated with a simple voice command. The attract loop prompts visitors to activate the voice experience by saying “Hey Verizon,” followed by the entertainment option they wish to explore. Several examples include:

  • “Hey Verizon, show me options.”
  • “Hey Verizon, show me a comparison,” which highlights key product differences on a table.

In today’s retail environment, customers are no longer satisfied by passive in-store digital experiences consisting of looped videos playing on nearby screens. Instead, they expect an interactive and customized experience, such as the ability to access the information they want—mirroring their online shopping experience. In light of the pandemic, customers also increasingly prefer voice-activated options in brick-and-mortar retail locations. A recent study by PwC showed 71 percent of respondents would rather search by voice commands than by written search.

“Today, customers perceive voice assistants as the smarter, faster and easier way to perform everyday activities. But until now, those voice experiences have been limited to Siri, Alexa and Google,” said Lee Summers, CEO at Reflect. “With this deployment, Verizon’s customers will get an unmatched digital experience, and we feel confident that large-scale retailers across the country will soon follow in Verizon’s footsteps.”

Those interested in learning more about effectively navigating digital signage projects can check out Reflect’s recent on-demand webinar, “Successfully Launching a Digital Signage Initiative.” During this virtual event, a panel of industry pioneers from Reflect, Verizon and Sixteen:Nine discussed how digital signage can help drive business outcomes, the obstacles that keep some initiatives grounded and actionable strategies for overcoming those barriers. To view the on-demand webinar, visit

About Reflect
Reflect provides the industry’s most powerful, cost-effective digital signage platform, helping our customers create compelling experiences that engage staff and keep customers coming back for more. Reflect supplies everything brands need, including creative agency services, robust content management and ad trafficking systems, and media sales, all backed by the market-leading ReflectView™ and AdLogic software platforms. Visit Reflect at, follow us on Twitter at @reflectsystems or find us on Facebook, Instagram or LinkedIn.


Alexis Diehl
(469) 999-4975

Release Summary

Reflect Systems today announced it has won the prestigious ICX Award for voice-activated 5G experiences at Verizon stores nationwide.


Alexis Diehl
(469) 999-4975