HONG KONG--(BUSINESS WIRE)--Organised by the Hong Kong Trade Development Council (HKTDC), the CENTRESTAGE virtual runway shows premiere today (17 Sept) and run through to Saturday (19 Sept). Combining traditional fashion shows with computer-generated imagery, six unique runway shows feature the latest collections from more than 40 Hong Kong and Asian designers.
Entering its fifth year, CENTRESTAGE presents “A World of PHYGITAL” as its central theme in 2020. In view of the uncertainties brought about by the COVID-19 pandemic, CENTRESTAGE has set out to redefine the way fashion shows are presented by combining physical and digital elements. It has created a fashion extravaganza that enables brands to overcome geographical and time limitations to showcase their latest designs to buyers and fashionistas. In addition to the virtual runway shows, the HKTDC has collaborated with Vogue Hong Kong to build a brand-new digital platform that introduces designers and their brands and collections. The CENTRESTAGE website has aggregated 240 brands from 23 countries and regions, including 130 new joiners.
Benjamin Chau, HKTDC Deputy Executive Director, said: “This year presents a very challenging time for economies and businesses around the world. Despite the disruptions brought by the pandemic, the fashion industry is still forging ahead. In response to the current situation, CENTRESTAGE has successfully transformed into a digital fashion platform with a series of virtual runway shows, showcasing the latest collections from Hong Kong and Asian brands to fashion lovers and media from around the world. I am pleased to see designers overcoming challenges by coming up with creative responses to the ‘new normal’, launching their collections on the HKTDC’s online platform to gain exposure and expand their networks.”
Click HERE to watch Introduction of the CENTRESTAGE 2020 – A New Age of Fashion
Fashion Shows Premiere Schedule
(The Shows can be reviewed via the website after premiere)
Fashion Hong Kong / 17 Sept / 3pm (GMT +8)
Next in Cheongsam / 17 Sept / 3:15pm (GMT +8)
FASHIONALLY Collection #15 / 18 Sept / 3pm (GMT +8)
Taipei in Style / 18 Sept / 3:15pm (GMT +8)
Hong Kong en Vogue / 19 Sept / 3pm (GMT +8)
Hong Kong Young Fashion Designers’ Contest 2020 / 19 Sept / 8:45pm (GMT +8)