RIPON, Calif.--(BUSINESS WIRE)--Building on the momentum of its award winning “Franz for Life” campaign, Franzia®, the world’s most popular wine1, announced today the launch of its new Franzia-branded online merchandise store. Now, Franzia fans can drink Franzia and wear Franzia merch, too. Branded merchandise is something Franzia fans have been asking about for years and now they can proudly demonstrate their passion for the brand while hanging out with “Franz.”
Featured items include a backpack designed to hold a 5L box with an opening for the pour spout, branded red “I Heart Box Wine” party cups, “Best Franz” paired necklaces, a Franzia cycling jersey, box(er) shorts emblazoned with Franzia boxes, and much more. The new merchandise is available for purchase on the Franzia e-store website, with prices ranging up to $65. Following this initial launch, Franzia will continue to add new items to the collection.
“There is a special kind of friendship formed around a box of Franzia that turns friends into ‘Franz.’ Our goal is to connect with these consumers throughout all of life’s friendship moments by continually offering new ways to interact with the brand. With our line of merchandise, we are giving our biggest ‘Franz’ fun new options for sharing how they are Franzia ‘Franz for Life’,” explained Jeff Dubiel, Chief Marketing Officer at Franzia parent company, The Wine Group.
In addition to the new merchandise, Franzia has expanded its portfolio to include two new varietals in 5L boxes and two new varietals in 500mL tetra recloseable boxes, all available nationally. Franzia Sauvignon Blanc and Franzia Bold & Jammy Cabernet are now available in 5L formats, with a suggested retail price of $18.99. New Franzia 500mL Moscato and Cabernet Sauvignon Tetra Paks broaden the “Little Franz” line-up that was introduced last year. Both new “Little Franz” 500mL boxes have a suggested retail price of $3.49.
To celebrate the merchandise launch, a social media ad campaign with launch video will run through September and October. To buy Franzia merchandise, engage with the Franzia blog, and learn more about Franzia’s award winning wines, visit the Franzia website at www.Franzia.com.
Franzia has over 100 years of winemaking history. The winery was founded by Teresa Franzia, who planted her first vineyard in 1906 and took out a loan to start Franzia Brothers Wine Company in 1930. In 1985, Franzia became the first wine brand in America to package its wine in a box. Today Franzia continues to strive to uphold Teresa's legacy of quality, freshness and value, winning over 150 awards from competitions and reviewers. The brand is celebrating its 26th year as the World’s Most Popular Wine by sales volume. For more information on Franzia, visit www.Franzia.com, Facebook, Instagram and YouTube.
1 Source: Impact Data Bank 2018