Global Advertising, Public Relations, and Related Services Market Report (2020 to 2030) - COVID-19 Impact and Recovery - ResearchAndMarkets.com

DUBLIN--(BUSINESS WIRE)--The "Advertising, Public Relations, And Related Services Global Market Report 2020-30: Covid 19 Impact and Recovery" report has been added to ResearchAndMarkets.com's offering.

The global advertising, public relations, and related services market is expected to decline from $759.7 billion in 2019 to $754.4 billion in 2020 at a compound annual growth rate (CAGR) of -0.8%. The decline is mainly due to economic slowdown across countries owing to the COVID-19 outbreak and the measures to contain it. The market is then expected to recover and grow at a CAGR of 6% from 2021 and reach $896 billion in 2023.

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The advertising, public relations and related services market consists of the sales of advertising, public relations and related services and related goods by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisement and promotional activities. Advertising, public relations and related services establishments undertake processes where human capital is the major input. They make available the knowledge and skills of their employees, often on an assignment basis, where an individual or team is responsible for the delivery of services to the client.

Asia Pacific was the largest region in the global advertising, public relations, and related services market, accounting for 33% of the market in 2019. North America was the second largest region accounting for 28% of the global advertising, public relations, and related services market. Africa was the smallest region in the global advertising, public relations, and related services market.

Companies in the advertising, public relations and related services market are using events and occasions to increase consumer reach and brand awareness. This includes events such as presidential elections, festivals, sports events such as Olympics and FIFA, or even releases of high budget movies. Use of advertisements, discounts and sales, in such relevant events is expected to add more than $6 billion to the global advertising market in 2017 adding about 1.1% to the year's growth rate for global advertising expenditure.

Key Topics Covered:

1. Executive Summary

2. Report Structure

3. Advertising, Public Relations, And Related Services Market Characteristics

3.1. Market Definition

3.2. Key Segmentations

4. Advertising, Public Relations, And Related Services Market Product Analysis

4.1. Leading Products/ Services

4.2. Key Features and Differentiators

4.3. Development Products

5. Advertising, Public Relations, And Related Services Market Supply Chain

5.1. Supply Chain

5.2. Distribution

5.3. End Customers

6. Advertising, Public Relations, And Related Services Market Customer Information

6.1. Customer Preferences

6.2. End Use Market Size and Growth

7. Advertising, Public Relations, And Related Services Market Trends And Strategies

8. Advertising, Public Relations, And Related Services Market Size And Growth

8.1. Market Size

8.2. Historic Market Growth, Value ($ Billion)

8.3. Forecast Market Growth, Value ($ Billion)

9. Advertising, Public Relations, And Related Services Market Regional Analysis

9.1. Global Advertising, Public Relations, And Related Services Market, 2019, By Region, Value ($ Billion)

9.2. Global Advertising, Public Relations, And Related Services Market, 2015-2019, 2023F, 2025F, 2030F, Historic And Forecast, By Region

9.3. Global Advertising, Public Relations, And Related Services Market, Growth And Market Share Comparison, By Region

10. Advertising, Public Relations, And Related Services Market Segmentation

10.1. Global Advertising, Public Relations, And Related Services Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

10.2. Global Advertising, Public Relations, And Related Services Market, Segmentation By Application, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

10.3. Global Advertising, Public Relations, And Related Services Market, Segmentation By Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

11. Advertising, Public Relations, And Related Services Market Segments

12. Advertising, Public Relations, And Related Services Market Metrics

12.1. Advertising, Public Relations, And Related Services Market Size, Percentage Of GDP, 2015-2023, Global

12.2. Per Capita Average Advertising, Public Relations, And Related Services Market Expenditure, 2015-2023, Global

Companies Mentioned

• WPP PLC
• Omnicom Group
• Publicis Groupe SA
• Dentsu Inc
• Interpublic Group of Companies Inc
  

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