H Code Solidifies Leadership in Digital Reach Among Hispanic Media

The company outpaced competitors by millions in unique users reached and impressions determined by Google’s Display & Video 360

SANTA MONICA, Calif.--(BUSINESS WIRE)--H Code, the only advertising entity reaching the U.S. Hispanic market at scale digitally, announces its continued growth and status as the leading U.S. Hispanic digital partner with over 20 million unique users (UV) reached and 371 million impressions in April 2020 over a 7-day period. In five months, H Code has grown its UV reach by over 62% and continues to outpace its leading competitor not only in reach, but also by growing almost 15% faster during that same period. H Code’s reach is measured by Google’s Display & Video 360, which allows advertisers to manage campaigns across display, video, and other channels and measures inventory and performance in real time, making it a strong source for reach among Hispanic entities.

“We have demonstrated great success in tapping into Hispanic consumers at a scale no other company can match and with the authenticity that resonates with this audience,” says Parker Morse, Founder and CEO of H Code. “As most content consumption among the U.S. population is driven to digital platforms because of COVID-19, we look forward to strategically developing our solutions even further to help organizations captivate this increasingly important segment of the population during such a critical time.”

The crossing of this milestone follows a year of momentous growth for the company. Over the last year, H Code has focused aggressively on expanding its network and reach by building relationships with new partners, such as Grupo El Comercio—the largest media conglomerate in Perú—and PubMatic to extend its reach of acculturated Hispanic audiences. H Code has built a robust suite of high impact display, connected TV, digital audio, content amplification, and video solutions. And by integrating all these ad units and channels with first-party data and insights from its in-house Intelligence Center, H Code is able to deliver comprehensive integrated marketing strategies that can be continuously optimized to maximize performance and drive ROI.

Moving forward, H Code plans to continue to evolve the company as the data-driven digital partner for leading organizations looking to effectively engage with the Hispanic market in the U.S. and across Latin America. The company aims to bring on even more premium clients to its roster, which currently include Disney Theatrical, Toyota, General Mills, Target, Walmart, Delta Air Lines, Chase, Kaiser Permanente, Clorox, Sprint, and USPS. To learn more, visit www.hcodemedia.com.

About H Code

Founded in 2015, H Code is the largest Hispanic digital media company in the U.S. and was formed to better connect brands and advertisers with Hispanics online across all channels. Ranked #1 in Hispanic digital reach, H Code influences this coveted audience at scale through digital and integrated campaigns, strategically bringing together targetable data, exclusive inventory, impactful creative, branded content, and more. Backed by its proprietary intelligence platform that derives insights from the largest Hispanic digital panel and influencer network, H Code delivers impactful, data-driven marketing strategies and enables brands to effectively reach and influence Hispanic audiences with unmatched authenticity.