Healthcare Success, LLC Lands Two New Senior Executives to Manage Its Continued Growth

The Healthcare-Focused Marketing Firm Welcomes Managing Director Robert Miller and Client Accounts Director Melissa Martinez

IRVINE, Calif.--(BUSINESS WIRE)--Full-service healthcare marketing and advertising agency Healthcare Success takes a significant step in its ongoing growth with the addition of two top executives to its leadership team.

Robert Miller joins Healthcare Success as managing director and will lead all day-to-day activities and help shape the strategic direction of the agency. Formerly president of BPD Advertising, Miller brings with him invaluable experience in both setting an agency vision and successfully scaling and growing healthcare companies. Miller has also served in marketing directorships and senior management roles at Abbott Laboratories, Baxter Healthcare and the American Medical Association. He holds an MBA in Marketing and Strategy from Northwestern University’s Kellogg School of Management.

Melissa Martinez, the company’s new client accounts director, will lead all client interaction and strategic and tactical marketing execution. Former director of accounts for marketing agency Anderson, Martinez also brings experience in agency scaling and growth as well as strong leadership in client service.

“After years of strong double-digit growth,” says CEO Stewart Gandolf, “we reached a point where we needed to recruit additional leadership talent with proven capabilities in scaling up growing marketing agencies—specifically healthcare agencies—to help take ours to the next level. We’re really excited to find two great people who have done it before,” he adds.

Miller accepts the challenge. “With Healthcare Success, I see a great opportunity to help an organization—one built from the ground up—to boost its horsepower and unleash its potential to become an indispensable partner for results-based marketing,” Miller says.

Martinez, who has spent most of her 15-year marketing career in healthcare, joins the company with a sense of passion for change, growth and making a difference. “This is an ever-changing industry,” she says, “and I’m excited to contribute my experience with scaling an agency so that we can provide the highest level of service and help our clients achieve the success they seek.”

Miller and Martinez together also add vital experience and enterprise-level capabilities to Healthcare Success in hospital, health plan, pharmaceutical and medical device marketing.

About Healthcare Success

Healthcare Success is a full-service marketing and advertising agency dedicated to helping healthcare organizations attract new patients, enhance their brands and maximize their business success. The agency’s clients include hospitals, multilocation practices, pharmaceutical companies, device manufacturers, skilled nursing organizations, addiction treatment centers and other healthcare businesses. Healthcare Success takes a scientific, ethical approach to branding, marketing and achieving specific growth goals with measurable results.