NORWELL, Mass.--(BUSINESS WIRE)--Clean Harbors (NYSE: CLH), North America’s leading provider of environmental, energy and industrial services, has retained the services of Hill Holliday as its lead agency as it plans to launch its first national television marketing effort in the Company’s 40-year history. The new campaign celebrates Clean Harbors employees and focuses on how the company’s work helps to create a more sustainable world.
“It was extremely important to us that our people were the heroes in this campaign,” said Alan S. McKim, Chairman, President and Chief Executive Officer of Clean Harbors. “They are in the field every day, doing the critical work of creating a cleaner, safer and more sustainable world for all of us. Throughout the agency selection process and the creative development phase, Hill Holliday proved that they deeply understand our core values and the valuable work that we do for customers and the environment. We’re excited to be working with them.”
“We couldn’t be more thrilled to be working with Clean Harbors,” said Hill Holliday President Chris Wallrapp. “It’s not every day we get the opportunity to work with a company that is truly changing the world for the better and putting sustainability into action. We immediately felt a strong connection with the Clean Harbors team and mission, and we’re honored to have the opportunity to help them tell their incredible story to the world.”
The campaign is slated to launch nationally on prime time TV programming in late January, including in connection with an episode of Undercover Boss that features Clean Harbors CEO, Alan McKim. It will also run in select markets immediately prior to Super Bowl LIV.
About Clean Harbors
Clean Harbors (NYSE: CLH) is North America’s leading provider of environmental, energy and industrial services. The Company serves a diverse customer base, including a majority of Fortune 500 companies. Its customer base spans a number of industries, including chemical, energy and manufacturing, as well as numerous government agencies. These customers rely on Clean Harbors to deliver a broad range of services such as end-to-end hazardous waste management, emergency spill response, industrial cleaning and maintenance, and recycling services. Through its Safety-Kleen subsidiary, Clean Harbors also is North America’s largest re-refiner and recycler of used oil and a leading provider of parts washers and environmental services to commercial, industrial and automotive customers. Founded in 1980 and based in Massachusetts, Clean Harbors operates throughout the United States, Canada, Mexico and Puerto Rico. For more information, visit www.cleanharbors.com.
About Hill Holliday
Hill Holliday is a leading full-service marketing agency with offices in Boston and New York. Since 1968, we’ve built our business by delivering boardroom-ready results. We build provide superior strategic, creative, and media services with a focus on the customer journey as ground truth. Our clients include industry leaders like Bank of America, Optum, BMW Motorrad, Boar’s Head, Strategic Education International, Simple Mobile, and Frontier Communications. For more about our people, our work, and our culture, please visit www.hhcc.com.