Roku TV Momentum Grows with New Licensee Brands

15 global brands to make Roku TV models in North America and Europe in 2020

Roku TV models are simple to use, featuring endless entertainment and an easy-to-use remote. (Graphic: Business Wire)

LAS VEGAS--()--(CES) Roku, Inc. (NASDAQ: ROKU) today announced that 15 TV brands will launch Roku TV™ models in Canada, Mexico, the United States and the United Kingdom in 2020, providing consumers with a premium smart TV experience at an affordable price. Roku TV brands in 2020 include ATVIO, Element, Hisense, Hitachi, InFocus, JVC, Magnavox, onn., Philips, Polaroid, RCA, Sanyo, TCL and Westinghouse.

In Mexico, new partner brands InFocus, Polaroid and Walmart’s ATVIO will sell Roku TV models, while existing partner brand Westinghouse and others will extend their Roku TV offerings to Mexico. In addition, TCL and Hisense will expand their Roku TV offerings with new Roku TV models launching later in the year.

The Roku TV licensing program offers OEMs and TV brands an easy and cost-effective way to make best-in-class smart TVs at competitive price points that consumers love. Roku offers the #1 licensed TV operating system in North America. Roku provides a TV hardware reference design and the Roku operating system, which provides automatic software updates that deliver new features and streaming channels.

Roku TV models offer consumers a customizable home screen, thousands of free and paid streaming channels and advanced features like fast and easy search across top channels with results ranked by price, and private listening available in the Roku mobile app. The Roku TV home screen puts a customer’s favorite entertainment in one place so it’s easier than ever to watch what they love. People can stream free movies and TV episodes, news and sports or access a cable box, game console, or antenna from the simple home screen.

“2019 was a tremendous year for Roku TV, with more brands, retailers and consumers choosing the platform than ever before,” said Mustafa Ozgen, senior vice president and general manager of Account Acquisition at Roku. “We believe that Roku TV represented more than one in three smart TVs sold in the U.S. during the first nine months of 2019, and the number of our licensees keeps growing.”


  • High Dynamic Range (HDR10) – 4K Roku TV models support HDR10 content, making colors brighter and richer, particularly in vibrant scenes like landscapes and cityscapes.
  • Dolby Vision® HDR and Dolby Atmos® sound – Certain OEMs and 4K Roku TV models may also incorporate Dolby Vision and Dolby Atmos. Dolby Vision transforms picture quality with ultra-vivid imaging — incredible brightness, contrast, color, and detail that brings entertainment to life. Dolby Atmos transports listeners from an ordinary moment into an extraordinary experience with moving audio that flows all around listeners. The addition of these cutting-edge technologies from Dolby will turn these Roku TV models into entertainment powerhouses.
  • Full-Array Local Dimming (FALD) – Select 4K Roku TV sets include FALD, a top-of-the-line technology that creates striking contrast. It works by grouping TV backlights into individually-controlled zones so that the picture can stay bright where it’s supposed to be bright—and dark where it’s not.
  • Control Multiple Roku Devices with Amazon Alexa and the Google Assistant – Customers who use Alexa-enabled devices and/or Google Assistant devices to control their Roku device can now control multiple Roku devices in their home. Consumers can ask their Alexa or Google Assistant-enabled device to launch channels, find movies, play music, and more on their Roku TV in select regions.
  • Private Listening – With private listening on the free Roku mobile app, people can use headphones connected to their mobile phone to enjoy TV late at night, or any time they’d like to avoid distractions.
  • Roku Search – Roku Search makes it easy to discover something great to watch. Simply search by title, actor, or select topical subjects in certain regions. Consumers will get results across top channels, with results listed in order by price.

About Roku, Inc.

Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku TV models and Roku streaming players are available around the world through direct retail sales and licensing arrangements with TV OEMs and service operators. Roku audio products are available in the U.S. through direct retail sales. Roku is headquartered in Los Gatos, Calif. U.S.A.

This press release contains “forward-looking” statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to the availability, benefits, impact, and features of Roku TV models and the Roku operating system, and new and existing TV OEMs and TV brands that offer Roku TV models. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports Roku, Inc. files with the Securities and Exchange Commission, including our Form 10-K for the year ended December 31, 2018 and our Quarterly Report on Form 10-Q for the quarter ended September 30, 2019. Copies of reports filed with the SEC are posted on Roku’s website and are available from Roku without charge.

Roku and the Roku logo are registered trademarks and Roku TV is a trademark of Roku, Inc. in the U.S. and in other countries. Trade names, trademarks and service marks of other companies appearing in this press release are the property of their respective holders.


Brian Kemp

Investor Relations

Release Summary

Roku announced 15 TV brands will launch Roku TV models across Canada, Mexico, US and UK in 2020. New in Mexico: InFocus, Polaroid & Walmart's ATVIO


Brian Kemp

Investor Relations