Roku Launches All-New Pro Series OLED and Pro Series LX OLED TVs

The 2026 Roku Pro Series offers premium OLED picture quality without the premium price tag

SAN JOSE, Calif.--(BUSINESS WIRE)--Today, Roku launched its first-ever OLED TVs: the new Roku Pro Series OLED TV and Roku Pro Series LX OLED TV. As demand grows for high-performance displays at approachable prices, Roku’s new lineup means that there’s no need to compromise on picture quality, delivering on Roku’s commitment to TV that’s both delightfully simple and better for everyone. Available exclusively on Amazon, these two models bring together stunning display technology and sleek design with Roku’s intuitive operating system.

“OLED technology has been locked behind premium price tags, forcing many customers to choose between the display they want or a price that works for them,” said Chris Larson, Vice President, Retail Strategy, Roku. “We see a clear opportunity to change that equation. With the new Roku Pro Series OLED and LX OLED TVs, we’re removing that cost barrier and making a top-tier viewing experience genuinely accessible.”

Features of the Roku Pro Series OLED TV

• Brilliant picture and blistering speed: A responsive 120Hz OLED panel delivers strikingly deep blacks and dazzling color and 4K resolution, alongside Dolby Vision and Roku Smart Picture Max to enjoy your entertainment to the fullest – without having to manually adjust picture settings.
• Front-row viewing: Ultra-wide viewing angles give the best viewing experience – no matter where you sit.
• Premium design: The ultra-thin metal bezel and sleek profile seamlessly fits into any room. Adjustable tool-free stand fits media consoles and soundbars, with built-in cable straps to keep the setup clean.
• Game on: Automatic Game Mode drops you right in the action along with FreeSync™ Premium, and VRR (Variable Refresh Rate) to reduce lag and screen tearing.
• Enhanced voice remote: With backlit buttons and customizable shortcuts, this intuitive Roku remote does all that you need.
• Headphone Mode: Bluetooth pairing allows you to enjoy movies, shows, and sports in private on your favorite headphones.
• Voice capabilities: Push-to-talk voice control for quick actions and easy streaming.
• On-TV remote finder: Track down your misplaced remote with a remote finder button built into the TV.

Roku Pro Series LX OLED TV

The Roku Pro Series LX OLED is Roku's most advanced TV yet, delivering a brighter picture, an even wider range of colors, a 144Hz variable refresh rate (VRR), and an advanced polarizer that cuts room reflections. The Roku Pro Series LX OLED TV features all the delightful touches of the Roku Pro Series OLED, plus a Roku Voice Remote Pro that includes backlit buttons, hands free voice, customizable shortcuts, and a rechargeable battery with USB-C, delivering maximum performance.

Sizes and availability

The Roku Pro Series OLED is now available in 55” and 65” sizes nationwide on Amazon, with an MSRP starting at $999. The Roku Pro Series LX OLED TV will be available beginning October 2026 with an MSRP of $1,299.

To learn more about what’s new, visit the Roku Blog. Visual assets can be found here.

For more information, please visit https://go.roku.com/roku-made-tvs.

About Roku, Inc.

Roku pioneered streaming on TV. Today, it is the #1 TV streaming platform in the U.S., Canada, and Mexico by hours streamed (Hypothesis Group, Dec. 2025). Roku connects viewers to the content they love, enables content publishers to build and monetize large audiences through advertising and subscriptions, and provides advertisers with unique capabilities to reach and engage consumers. Roku streaming players and Roku-made TVs are available at major retailers, and licensed Roku TV™ models are sold by leading TV brands in more than 15 countries around the world. Roku also owns and operates The Roku Channel, the home of premium and free entertainment; Howdy, a low-cost subscription service; and Frndly TV, a live TV streaming service. Roku is headquartered in San Jose, Calif., U.S.A.