LONDON--(BUSINESS WIRE)--The global magazine publishing market is expected to post a CAGR of over 1% during the period 2019-2023, according to the latest market research report by Technavio. Request a free sample report. However, the market is anticipated to witness a decelerating year-over-year growth during the forecast period.
Increase in the use of smartphones and tablets is one of the key drivers anticipated to drive the growth of magazine publishing market during the forecast period. These devices serve as the most sought-after platforms to access digital magazines. Magazine publishers are creating content for digital or mobile applications to enhance customer engagement and reach out to a wider target audience. In addition, with the rising availability of high-speed Internet connectivity, the streaming and downloading of online content has surged significantly in the recent times. This has further encouraged various enterprises to launch digital newspapers and magazines.
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As per Technavio, the increasing use of interactive advertisements in print magazines, will have a positive impact on the market and contribute to its growth significantly over the forecast period. This research report also analyzes other important trends and market drivers that will affect market growth over 2019-2023.
Global Magazine Publishing Market: Interactive Advertisements in Print Magazines
Magazine publishers are finding innovative ways for advertising to enable readers to interact and relate with the content. Many brands are attracting readers to their websites using campaign-specific links by using interactive advertisements in print magazines. In addition, these advertisements help in grabbing consumer attention, in turn, encourage enterprises to improve their brand awareness. Furthermore, interactive advertisements adjusts according to the customers’ action in real time, allowing the advertisers to offer personalization and enhanced customer experience. Thus, growing popularity of interactive advertisements in print magazines will further drive the magazine publishing market growth during the forecast period.
“Apart from the use of interactive advertisements in print magazines, other factors such as the evolution of programmatic advertisement buying, adoption of magazines as focused advertising platform, and high public impact of printed magazines are expected to drive the market growth during the forecast period,” says a senior analyst at Technavio.
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Global Magazine Publishing Market: Segmentation Analysis
This market research report segments the global magazine publishing market by type (print and digital) and geographical regions (Europe, APAC, North America, MEA, and South America).
Europe led the market in 2018, followed by APAC, North America, MEA, and South America respectively. The launch of new magazines by enterprises to market their products and services will be the key factor driving magazine publishing market growth in Europe. Furthermore, magazine publishers in the European Market are revamping their magazines and improving the content to attract new customers and retain the existing customers.
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Some of the key topics covered in the report include:
- Market ecosystem
- Market characteristics
- Market segmentation analysis
- Market definition
- Market size and forecast
Five Forces Analysis
- Regional comparison
- Key leading countries
- Vendors covered
- Vendor classification
- Market positioning of vendors
- Competitive scenario
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