SAN DIEGO--(BUSINESS WIRE)--CIM Inc PR, an integrated marketing communications firm, today announced a significant addition to its client roster: TropicSport, a mineral-based, eco-friendly sunscreen and skin care line.
On the heels of the recent bill passage in Hawaii banning chemical sunscreens due to their harm to ocean reefs, and just in time for National Sunscreen Day and International Surfing Day, CIM Inc PR will work to raise awareness of the harmful effects of chemical sunscreens to the body and environment.
“As a surfer, I’m thrilled to work with TropicSport and feel the brand is a perfect fit for our team because of our knowledge and connections in this industry,” said Marisa Vallbona, president of CIM Inc PR. “We love the challenge of educating the public and changing behavior from using chemical sunscreens, which are damaging to the body and our environment, to TropicSport, which is a reef-friendly mineral sunscreen made in the U.S.A. I especially love that it meets the US 80-minute water resistance standard and the Australia 240-minute water resistance standard. That’s a lot more time in the water surfing or engaging in other water sports.”
TropicSport, part of X3EM Brands, manufactures in the USA a complete line of reef-friendly mineral sunscreens, as well as after-sun face and body cleansers and moisturizers in a complete skincare system that protects, cleanses and replenishes. TropicSport sunscreen products are made from non-nano zinc oxide and titanium dioxide key to shielding the skin from the sun’s harmful rays in a non-goopy formula that doesn’t leave a ghostly white glow. It is one of the only sunscreens on the market that meets the U.S. FDA 80-minute and Australian 240-minute water resistance tests. Free from harsh, active chemicals that harm our bodies and the planet such as oxybenzone, octinoxate, avobenzone and octocrylene, TropicSport is safe for your skin and our planet. All products come in recyclable containers and are environmentally friendly. The company believes in giving back to like-minded organizations and donates up to 20 percent of sales to organizations that protect our health, children, families, communities and the environment. For more information and to order product, visit TropicSport.com.
About CIM Inc PR
CIM Inc PR (Cornerstone Integrated Marketing Inc.) is a full-service, award-winning agency with global reach. In its 28 years of service, the firm has worked with world-renowned brands, start ups, associations, and non profits in a wide range of industries. The firm has won four Silver Anvil awards and one Silver Anvil Best of Show, the PR industry’s top award. Client service and results are key to the firm’s success, with one of the firm’s clients on its roster for more than 22 years. For more information, visit CIM Inc PR.