Alliance Professionals Finally Have a Product to Call Their Own via WorkSpan

Debuts Alliance Automation for Running Joint, End-to-End Go-To-Market Initiatives

REDWOOD CITY, Calif.--()--WorkSpan, The Go-To-Market Network for Alliances, today announced the debut of the industry’s first integrated alliance automation system that enables alliance teams to engage, automate, and report on joint sales, marketing, and solution initiatives across companies on the cloud.

One shared network, unlimited shared opportunities.

In today’s globally connected world, no company goes to market alone. Alliance teams are responsible for go-to-market execution with alliance partners, systems integrator partners, and top channel partners. Yet, alliance functions have not undergone digital transformations like sales and marketing functions have. This is why WorkSpan has purpose-built an alliance automation network to address key pain points of alliance professionals.

Alliance leaders can now deliver exponential growth for their companies by joining The WorkSpan Network and launching new initiatives faster, with a live network of peers at companies consisting of market leaders in: applications, public cloud, system integrators, security, IOT, operating systems, big data, and high-performance computing and converged systems.

To enable work that spans company boundaries, WorkSpan provides:

  • Reporting: WorkSpan alleviates the lack of authoritative, real-time reporting and analytics that show the value of partner/alliance go-to-market efforts. This allows alliance leaders to show the impact of partnerships to their boards and to course-correct with the speed of business, instead of doing post-mortems in quarterly or annual business reviews.
  • Automation: Alliance process automation that creates a shared system of record for joint sales opportunities, joint market development funds and marketing campaigns, and joint solutions—across all your strategic partners—while integrating with the internal sales and marketing systems of each company to provide authoritative, trusted, and secure data. This helps reduce the cost of managing partner/alliance initiatives—enabling teams to close more sales opportunities with 30 percent higher velocity and win rates, drive usage of joint funds from 60 percent to 95 percent, deliver 3X better ROI on joint marketing campaigns, and produce stellar joint solution launches.
  • Engagement: WorkSpan unlocks the power of teams locally, regionally, and globally across companies, driving participation rates on go-to-market initiatives. Empowered teams get access to people, process, and data at their fingertips—enabling better decision-making.

Full-on, full-stack for your go-to-market alliances.

WorkSpan is designed to help companies exceed revenue goals and drive exponential growth, while providing greater visibility of alliance efforts. Unlike channel management tools, partner portals, and even alliance management by spreadsheet, WorkSpan provides a shared network that automates workflows across company boundaries—resulting in reduced manual work, increased go-to-market team participation, greater visibility into alliance activities, and confidence in achieving or exceeding revenue goals.

Driving alliance automation through partnerships.

WorkSpan also announced its first partners to help drive education and change management for alliance automation. Allan Adler, Managing Partner at Digital Bridge Partners, said, “Digital Bridge is thrilled to align our Partner and Go-To-Market Strategy Practice with WorkSpan, the leading provider of alliance go-to-market technology solutions, to help our clients maximize the value of their strategic alliance relationships.”

“Alliance professionals have long been overlooked when it comes to an integrated and shared automation system to effectively do their jobs. But we see them, we hear them, and we have the right system for them,” commented Mayank Bawa, Co-Founder and CEO of WorkSpan. “With a shared system of record on The WorkSpan Go-To-Market Network, alliances can finally, for the first time, run joint initiatives from corporate to field, and from solutions to sales. With these new innovations, WorkSpan continues to deliver exponential results for strategic alliances.”

About WorkSpan

WorkSpan is The Go-To-Market Network for Alliances to automate and report on joint sales, marketing, and solution initiatives. We empower customers to engage, manage, and measure joint sales and joint marketing across their ecosystems and their partners’ ecosystems on a shared network to grow their business exponentially. WorkSpan is a privately held company backed by Mayfield and is currently in use by global enterprises including Intel, SAP, CenturyLink, Infosys, and Lenovo. For more information, visit and follow @WorkSpan on Twitter and LinkedIn.


for WorkSpan
Laura Ruark, 540-599-7886


for WorkSpan
Laura Ruark, 540-599-7886