MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Origami Logic, a leading provider of marketing performance measurement solutions, announced it has closed a $15.2 million financing round. Viola Ventures co-led the round with Saban Ventures, with participation from existing investors. The latest investment will be used to ramp up Origami Logic’s marketing and sales efforts in order to meet the growing demand from Consumer Packaged Goods (CPG) organizations and other large brands that are looking for increased transparency into their media supply chain and the performance of their cross-channel marketing spend. The new funding will also be used to expand the Origami platform’s advanced machine learning and analytics capabilities, as brands look to accelerate their “time-to-insight” and respond rapidly to evolving consumer behaviors.
With global marketing spend expected to have passed 1 trillion dollars in 2017, there is a lot at stake so advertisers are putting transparency on the top of their 2018 to-do lists.
“As businesses transform to digital and mobile-first, hardly a week goes by without a CMO or a large brand responding in the media to issues related to media transparency and how their advertising spend is performing,” stated Origami Logic CEO and Co-Founder Opher Kahane. “Viewability, brand safety, true reach, data ownership, channel spend visibility. These are all issues we hear about every day where the world’s largest advertisers need help. The Origami platform has been deployed to solve these core business transformation issues at many of the world’s largest brands and this latest round of financing will fuel our ability to address this growing need.”
“As brands invest more in marketing technology, there is an increased need for transparency, visibility and trusted data,” said Daniel Cohen, General Partner at Viola Ventures. “We see a huge market opportunity for solutions offered by Origami Logic and we strongly believe the company can lead this multi-billion dollar category in the next few years. We couldn’t be more excited about partnering with the Origami team and we look forward to supporting them as they scale their business globally.”
“Brands are clearly requiring increased transparency, as return-on-marketing-spend becomes a key performance metric,” said Barak Pridor, Managing Partner, Saban Ventures. “We are impressed by the deep relationships Origami has built with some of the world's leading brands around this growing need. We look forward to working with this great team as they take their business to the next level.”
About Viola Ventures
Viola Ventures is a venture capital firm, empowering early stage startups to become global leaders. Founded in 2000, the fund manages over $1B across five funds and invests in Israeli or Israeli-related early stage companies. The team has backed a substantial share of Israel’s exits, including Actimize, RedBend, DesignArt, CopperGate, Exelate and ECI. Viola Ventures is part of Viola, Israel’s leading technology oriented investment group with over $2.8B assets under management.
About Saban Ventures
Saban Ventures identifies, invests in and partners with the most promising technology companies, in stages that range from post-seed to growth. The fund invests in a broad range of categories, spanning consumer and enterprise markets. These include SaaS (Software as a Service), digital media and technology enabled services. Saban Ventures is an affiliate of the Los Angeles-based Saban Capital Group (SCG), a leading private investment firm. SCG specializes in the global media, entertainment, and communication industries.
About Origami Logic
Origami Logic is a marketing analytics company that helps teams master marketing performance by letting them see what’s working and what’s not – in a way that makes sense to them – so they can optimize their efforts. Thousands of marketers and global brands, including P&G, AB InBev, Diageo and Kellogg’s, trust Origami Logic to help them unify and refine their vast array of marketing data, across every channel and platform, so they can search and organize it in real time to get a better understanding of their marketing efforts and improve their overall impact. Origami Logic is funded by top-tier investors Accel Partners, DAG Ventures, Icon Ventures, NextWorld Capital, Saban Ventures, and Viola Ventures. Please visit www.origamilogic.com and follow us on Twitter @OrigamiLogic.