SpotHero Opens Detroit Office Focusing on Parking Mobility Solutions for the Automotive Industry

Move cements SpotHero’s commitment to park the cars of the future by advancing relationships with automotive partners

DETROIT--()--SpotHero, North America’s leading parking reservation service, has opened a Detroit location at the Techstars Mobility office in the Motor City’s burgeoning tech corridor. With the new Detroit office and HeroConnect, its end-to-end parking mobility platform, SpotHero, which maintains the largest network of off-street parking facilities, will work even more closely with automotive partners to integrate parking into companion apps and in-dash solutions.

“In this new world of the connected car and autonomous vehicle, parking is going to be a critical component,” said SpotHero VP of Strategy and Partnerships Elan Mosbacher. “Detroit is North America’s automotive hub, and opening a new office location here allows us to strengthen relationships with our partners and build the ideal parking experience for the next generation of automobiles together.”

SpotHero’s Detroit office will focus on HeroConnect and strategic partnerships that enhance and optimize the driving and parking experience. Encompassing an open API, SDK, and embeddable web widgets, SpotHero’s parking mobility platform enables automotive and transportation and technology companies to offer parking reservations and transactional parking functionality seamlessly in their native platforms.

“We’re excited to welcome SpotHero into our space,” said Techstars Mobility Managing Director Ted Serbinski. “Parking, a $30 billion industry in North America, is a key component to the entire transportation mobility ecosystem. What will glue the future of this ecosystem together is a seamless experience from point A to point B. SpotHero is the clear leader in parking reservations, offering that critical piece of mobility—where to park your vehicle. SpotHero’s opening of a Detroit office reinforces Techstars Mobility’s mission of connecting innovative, venture-backed companies with global automotive and transportation corporations.”

Mosbacher will participate in a panel at the Techstars Mobility Demo Day on Oct. 18, where he will speak about the future of parking, mobility, and the importance of Detroit in that equation. SpotHero also released “Parking through the Lens of Mobility,” a research-driven whitepaper developed to serve as a resource for any transportation platform exploring a parking offering. Download the whitepaper here.

Techstars is the worldwide network that helps entrepreneurs succeed. SpotHero Co-Founders Mark Lawrence and Larry Kiss completed the Techstars Chicago program in 2012, and credit the program with much of the company’s early success. Techstars Mobility is a mentorship-driven accelerator program part of Techstars. Techstars Mobility is the first North American accelerator focused on the future of transportation and mobility. Headquartered in downtown Detroit but investing worldwide, Techstars Mobility has invested in 33 mobility startups since June 2015. Techstars Mobility has partnered with organizations including Ford, Verizon, Honda, next47 (the independent investment arm of Siemens), Bosch, InMotion (powered by Jaguar Land Rover), AAA, Dana, Munich Re, and Michelin.

About SpotHero

SpotHero, North America’s leading parking reservation service, empowers drivers with easy parking at thousands of garages, lots, and valets in major cities across the US and Canada. Launched in 2011, SpotHero is headquartered in Chicago and has secured $57.5 million in funding. To learn more, visit

About Techstars

Techstars helps entrepreneurs succeed. Through the Techstars Worldwide Entrepreneur Network, founders connect with other entrepreneurs, experts, mentors, alumni, investors, community leaders, and corporations to grow their companies. Techstars operates four divisions: Techstars Startup Programs, Techstars Mentorship-Driven Accelerator Programs, Techstars Corporate Innovation Partnerships, and the Techstars Venture Capital Fund.


Michelle Meek, 773-220-3120

Release Summary

SpotHero, North America’s leading parking reservation service, has opened a Detroit location at the Techstars Mobility office.


Michelle Meek, 773-220-3120