Launches the First Fully-Managed Data Pipeline for Real-Time Analytics

Building on Years of Expertise in Delivering Real-Time Audience and Content Measurement for Publishers,'s Data Pipeline is Now Available to All Companies

NEW YORK--(), the leading provider of audience insights for digital publishers and brands, today announced the availability of the Data Pipeline, a live stream of user- and event-level data that is structured for sophisticated analysis and real-time data engineering projects. customers include top sites like The Telegraph, Mashable, Slate, Gawker, and Conde Nast.’s Data Pipeline was created in response to an industry call for direct access to data for engineers, analysts, and data scientists. The real-time infrastructure builds upon’s dashboard and API offerings, which already collect and process billions of user events per month.

“Digital publishers and other web companies have long felt that point vendor solutions are holding their data hostage,” said Andrew Montalenti, co-founder and CTO at “’s Data Pipeline unlocks this data, making it easy to build an in-house practice around analytics. This lets our customers focus on meaningful analysis, rather than the arduous task of building and managing data infrastructure.”

An Ideal Data Platform for Developers

The Data Pipeline provides full access to historical raw data, as well as real-time data via streaming endpoints.’s open source recipes provide an ideal developer experience for building in-house ETL processes. The data formats integrate cleanly with open source data analysis stacks, like R, Python, Pandas, Hadoop, and Spark. The raw events are also ideal for imports into cloud SQL engines like Amazon Redshift or Google BigQuery.

Easy Integration with Business Intelligence Tools

Customers are able to use first-party data about their audience to gain deeper insights into valuable user segments, campaign tracking, device segmentation, and more. An organization’s existing Business Intelligence tools, such as Looker or Tableau, can easily plug in to this data to visualize and share custom analyses of every user action and event.

“Looker is excited to partner with to provide an easy way for publishers and brands to analyze complex data,” said Keenan Rice, vice president of alliances at Looker. “The Looker Data App for, combined with’s Data Pipeline, means customers can now focus on being data-driven and finding deeper insights immediately rather than spending months setting up infrastructure and custom reporting.”

“The better an organization can utilize its data, the closer it comes to understanding its audience,” said Sachin Kamdar, co-founder and CEO at “With our Data Pipeline, we’re pleased to provide sites with a turnkey way to bring their raw data in-house. Taking ownership of your data is the first step; unlocking its secrets is next.’s here to help you do both.”

To learn more about’s Data Pipeline, please visit

About partners with digital publishers to provide clear audience insights through an intuitive analytics platform. Thousands of writers, editors, site managers, and technologists already use to understand what content draws in website visitors, and why. Using our powerful dashboards and APIs, customers build successful digital strategies that allow them to grow and engage a loyal audience.

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Allison VanNest, 917-628-2118
Head of Communications

Release Summary launches the Data Pipeline, a live stream of user- and event-level data that is structured for sophisticated analysis and real-time data engineering projects.

Allison VanNest, 917-628-2118
Head of Communications